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Welcome to BARC India

Promoted by three industry associations, to develop a reliable television audience measurement system for India.

Broadcast Audience Research is a puzzle that has vexed broadcasters, advertisers, and advertising and media agencies in India for decades. A country with an estimated television audience of 153 million homes and growing, need to have credible information about television viewing habits.

BARC India promises to solve this puzzle uniquely. Funded by the apex bodies representing the key stakeholders, it uses the latest technology in a transparent framework to give the Indian advertising and broadcast industry the ratings they so desperately need.

We draw our inspiration from Rubik’s Cube, and invite you to join us in Solving the complex Puzzle of broadcast audience measurement.

The BARC India Newsletter

BARC India update and insights on importance of Relative Error

Over the past few months, BARC India has highlighted its commitment to data robustness and has spoken about lower Relative Errors at high Confidence Levels. Here we explain these terms and the impact these have in our reading of any research data.

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