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Technical Committee

BARC India’s Technical Committee has equal representation from the 3 key stakeholders. Currently, the Technical Committee comprises the following members:

Technical Committee

  • Shashi Sinha

    Chairman BARC India Technical Committee
    CEO, IPG Mediabrands

  • Gauravjeet Singh

    Head Media Services – South Asia,
    Hindustan Unilever Ltd

  • Rohit Gupta

    President, Sony Pictures Networks India

Sub Committee (TV)

  • Amit Chopra -

    CEO – Entertainment, Star India Private Limited
  • Ankit Desai -

    Head - Media & Digital Marketing, India & Global Centre of Excellence, Marico Limited
  • Anuj Gandhi -

    Group CEO, IndiaCast Media Distribution Pvt. Ltd.
  • Asha Sekhar -

    Media Director, Coca-Cola India Pvt Ltd.
  • George Alex -

    National Sales Head - GEC Channels, Sun TV Network Ltd
  • Mallikarjun CR -

    Group CEO, Starcom
  • Mangesh Kulkarni -

    Network Audience Head, Zee Entertainment Enterprises Limited
  • Sanjeev Handa -

    Vice President – Marketing, Maruti Suzuki India Limited
  • Sanjoy Datta -

    Head - Marketing Research, ITC Limited
  • Satyendra Prakash -

    Additional Director General, DAVP
  • Shripad Kulkarni -

    Managing Director, Vizeum
  • Vivek Srivastava -

    Senior Vice President, English Entertainment Cluster & Zoom, Times Network

Sub Committee (Digital)

  • Ajit Mohan -

    CEO, Hotstar
  • Amin Lakhani -

    Leader, South Asia, Mindshare Fulcrum
  • Archana Anand -

    Head of Digital India, Zee
  • Balendu Shrivastava -

    Head - Marketing Science, Facebook India
  • Gaurav Gandhi -

    Chief Operating Officer, Viacom18 Digital Ventures
  • Shavon Barua -

    Managing Partner, PHD Worldwide, Omnicom Media Group
  • Sonali Dhawan -

    Marketing Director and Commercial operations Leader Indian Subcontinent, P&G
  • Stuart Pike -

    Director of Market Insights - APAC, Google
  • Uday Sodhi -

    EVP and Head - Digital, Sony