MANAGEMENT TEAM

Sunil Lulla

CEO, BARC India

Sunil Lulla brings over 35 years of significant leadership and domain proven knowledge, experience and skills having worked in leadership roles across Media (TV, Digital), Brands (marketing) and Advertising (agencies) Until recently Sunil was the Group Chief Executive Officer of Balaji Telefilms Ltd. Prior to this, he has also worked with Sony Entertainment Television, Times Television Network and Grey Group.

Romil Ramgarhia

COO, BARC India

Romil Ramgarhia is the Chief Operating Officer of BARC India, leading the overall business & operations verticals which include Sales and Marketing, Product leadership and excellence, Communications, Commercials, Market Analytics, Management Assurance and Legal. Romil brings with him over 12 years of experience across Media, Telecom and Manufacturing sectors, and has been associated with ZEEL, Viacom18, Bharti Airtel and Asian Paints in various capacities.

Manashi Kumar

Chief of Strategy and People Officer, BARC India

With an experience of 15+ years, Manashi has worked with organisations across media & entertainment, consulting and retail to develop and implement HR strategies for business growth. She joined BARC India in 2016 and has been involved in creating the roadmap on talent strategy in the field of learning & development, talent acquisition and management, employee engagement and organization design. She is also responsible for building, executing, and sustaining key short-term and long-term strategic business initiatives. She plays a pivotal role in mobilizing teams and individuals to translate strategies into actions.

Dr. Derrick Gray

Chief of Measurement Science & Business Analytics, BARC India

Dr Derrick Gray is the Chief of Measurement Science at the largest television measurement service in the world. An Audience Measurement and Advanced Analytics executive, Dr Gray brings with him a global experience of 20 years in Linear Television, Digital Television, Radio measurement and Audience Information Systems. He has led Statistical Research, Measurement Science, and Data Science Functions throughout his vast career.

Rahul Dongre

Chief Financial Officer, BARC India

Rahul brings a rich experience of 22 years working in Multi-national consumer goods companies and the financial services sector. Prior to joining BARC, he served as the Finance Director of General Mills (India, Middle East and Africa Region) where he led the Finance function to deliver on the aggressive growth mandate. He has expertise in driving balanced business growth, productivity improvements and change management, while ensuring strong stewardship and controls.

Mahendra Upadhyay

Chief Information Officer, BARC India

Mahendra Upadhyay is a seasoned professional with 18 Years of experience in Telecom, Banking, Retail and Media & Advertising industries with expertise in data value chain i.e. Ingestion-Insights-Analytics-Advance AI/ML. He has expertise in end-to-end consumer life cycle management using advanced analytics and marketing interventions with large scale customer project deliveries and engagements across APAC, Europe and US markets.

Sumit Singh

Business Head, MDL India

An IIT Kharagpur and XLRI Jamshedpur alumnus, Sumit Singh is an eminent Sales and Marketing professional responsible for the operational excellence of MDL India. He carries functional expertise in Sales & Marketing Operations, Distribution Management, Channel satisfaction, Sales Capability, IT automation, and Quality Assurance across industries such as Telecom, FMCG and Steel.