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transparent. accurate. inclusive.
TV audience measurement system

With a panel size of 180,000 individuals, BARC India is also the largest measurement company of its kind in the world.

Broadcast Audience Research Council (BARC) India is a Joint Industry Body founded by stakeholder bodies that represent Broadcasters, Advertisers, and Advertising and Media Agencies. Built upon a robust and future-ready technology backbone, BARC India owns and manages a transparent, accurate, and inclusive TV audience measurement system. Apart from the currency products to the TV industry, BARC India also provides a suite of Insight products designed for Broadcasters, Advertisers and Agencies. The Big Data and Insights generated by BARC India powers efficient media spends and content decisions in a highly dynamic and growing television sector.

Our Stakeholders_

THE PEOPLE BEHIND BARC

Hear from our clients_

  • “Stakeholders always come first for BARC India. It has been a been a great association for us at ZEE in engaging with BARC India over the years.”

    Siju Prabhakaran

    Siju Prabhakaran

    EVP and Cluster Head, South Business, ZEEL
  • "Journey with BARC has been very eventful and a major learning for Dighvijay 24x7 News. An organisation like BARC with shareholders like broadcasters, advertisers, and advertising and media agencies, makes it a more robust and a comprehensive body that would be more suited to address the concerns of the industry in many ways"

    Anand Sankeshwar

    Anand Sankeshwar

    MD, Dighvijay 24x7 News
  • “We are very happy with BARC India. They give us robust data on which we can depend.”

    Singa Rao

    Singa Rao

    Director, Associated Broadcasting Co. Pvt Ltd (TV9)
  • “BARC India has done a great job in building the world’s largest TV viewership measurement system. As a key stakeholder of BARC India, and we continue to engage and collaborate with the industry body, as it consolidates and expands its services further.”

    Shashi S. Vempati

    Shashi S. Vempati

    CEO, Prasar Bharati
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Bavan Mathews

Bavan Mathews

Head Human Resources, BARC INDIA

A people leader and HR Strategist with business transformation experience of over 20+ years, Bavan Mathews is an ambassador of change and thrives on driving performance through employee resource groups. He has demonstrated exemplary expertise in the field of Talent Management & Development, Strategy execution, Change Management, Business Transformation, and has fostered Teamwork, while applying sharp leadership capabilities throughout his career across industries such as, manufacturing, logistics, analytics, and market research. An MS University and XLRI alumnus, he is considered as a hands-on leader with proven experience in all facets of HR.

Bavan has roots in God’s Own Country, Kerala, and in his free time, he enjoys travelling with family, gardening, caring for his pets and cooking.