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transparent. accurate. inclusive.
TV audience measurement system

Our Stakeholders_

THE PEOPLE BEHIND BARC

Hear from our clients_

  • “Stakeholders always come first for BARC India. It has been a been a great association for us at ZEE in engaging with BARC India over the years.”

    Siju Prabhakaran

    Siju Prabhakaran

    EVP and Cluster Head, South Business, ZEEL
  • “BARC India’s sampling method is very scientific and organic.”

    Sandeep Bansal

    Sandeep Bansal

    MD, 9X Tashan & Director, Pitaara TV
  • "Journey with BARC has been very eventful and a major learning for Dighvijay 24x7 News. An organisation like BARC with shareholders like broadcasters, advertisers, and advertising and media agencies, makes it a more robust and a comprehensive body that would be more suited to address the concerns of the industry in many ways"

    Anand Sankeshwar

    Anand Sankeshwar

    MD, Dighvijay 24x7 News
  • “With the exponential growth in digital media, we are now waiting for BARC India’s digital viewership measurement service. We are confident that BARC India will continue to maintain its high level of professionalism & transparency in this field as well.”

    Jagi Mangat Panda,

    Jagi Mangat Panda,

    Managing Director, Odisha Television Ltd.
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Bavan Mathews

Bavan Mathews

Head Human Resources, BARC INDIA

A people leader and HR Strategist with business transformation experience of over 20+ years, Bavan Mathews is an ambassador of change and thrives on driving performance through employee resource groups. He has demonstrated exemplary expertise in the field of Talent Management & Development, Strategy execution, Change Management, Business Transformation, and has fostered Teamwork, while applying sharp leadership capabilities throughout his career across industries such as, manufacturing, logistics, analytics, and market research. An MS University and XLRI alumnus, he is considered as a hands-on leader with proven experience in all facets of HR.

Bavan has roots in God’s Own Country, Kerala, and in his free time, he enjoys travelling with family, gardening, caring for his pets and cooking.