Technical Committee
BARC India’s Technical Committee has equal representation from the 3 key stakeholders. Currently, the Technical Committee comprises the following members:
Technical Committee
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Shashi Sinha
Chairman BARC India Technical Committee
CEO, IPG Mediabrands
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Gauravjeet Singh
Head Media Services – South Asia,
Hindustan Unilever Ltd
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Rohit Gupta
President, Sony Pictures Networks India
Sub Committee (TV)
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Anuj Gandhi -
Group CEO, IndiaCast Media Distribution Pvt. Ltd.
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Ganesh Shankar -
Brand Manager, Media & Brand Operations, Indian Subcontinent-Procter & Gamble
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Gautam Surath -
Client Servicing Lead West & South, Starcom
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George Alex -
National Sales Head - GEC Channels, Sun TV Network Ltd
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Mallikarjun Das -
Executive Vice President- Customer Strategy & Development - Star TV India
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Sanjoy Datta -
Head - Marketing Research, ITC Limited
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Satyendra Prakash -
Additional Director General, DAVP
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Subha Sreenivasan Iyer -
Head- Media Services, Godrej Consumer Products Limited
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Sujata Dwibedy -
Executive Vice President, Amplifi India
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Venkat Nettimi -
EVP – Head of Strategy and Insights, Zee Entertainment Enterprises Limited
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Vivek Srivastava -
Senior Vice President, English Entertainment Cluster & Zoom, Times Network
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Vivek Malhotra -
Group Chief Marketing Officer, India Today
Sub Committee (Digital)
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Ajit Mohan -
CEO, Hotstar
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Amin Lakhani -
Leader, South Asia, Mindshare Fulcrum
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Ankit Desai -
Head - Media and Digital Marketing, Marico
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Archana Anand -
Head of Digital India, Zee
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Pratham Hegde -
Head of Marketing Sciences, Facebook India
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Aditya Swamy -
Industry Head, Agency Business – India Google
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Shavon Barua -
Managing Partner, PHD Worldwide, Omnicom Media Group
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Shoumyan Biswas -
Chief Marketing Officer, Flipkart
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Sonali Dhawan -
Marketing Director and Commercial operations Leader Indian Subcontinent, P&G
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Uday Sodhi -
EVP and Head - Digital, Sony
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Vikram Sakuja -
Group CEO, Media And OOH, Madison