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Technical Committee

BARC India’s Technical Committee has equal representation from the 3 key stakeholders. Currently, the Technical Committee comprises the following members:

Technical Committee

  • Shashi Sinha

    Chairman BARC India Technical Committee
    CEO, IPG Mediabrands

  • Gauravjeet Singh

    Head Media Services – South Asia,
    Hindustan Unilever Ltd

  • Rohit Gupta

    President, Sony Pictures Networks India

Sub Committee (TV)

  • Anuj Gandhi -

    Group CEO, IndiaCast Media Distribution Pvt. Ltd.

  • Ganesh Shankar -

    Brand Manager, Media & Brand Operations, Indian Subcontinent-Procter & Gamble

  • Gautam Surath -

    Client Servicing Lead West & South, Starcom

  • George Alex -

    National Sales Head - GEC Channels, Sun TV Network Ltd

  • Mallikarjun Das -

    Executive Vice President- Customer Strategy & Development - Star TV India

  • Sanjoy Datta -

    Head - Marketing Research, ITC Limited

  • Subha Sreenivasan Iyer -

    Head- Media Services, Godrej Consumer Products Limited

  • Sujata Dwibedy -

    Executive Vice President, Amplifi India

  • Venkat Nettimi -

    EVP – Head of Strategy and Insights, Zee Entertainment Enterprises Limited

  • Vivek Srivastava -

    Senior Vice President, English Entertainment Cluster & Zoom, Times Network

  • Vivek Malhotra -

    Group Chief Marketing Officer, India Today

  • Taranjeet Kaur -

    Head of Media & Digital- RB-Hygiene/Home, Reckitt Benckiser (India) Ltd

  • Sanchita Ganguly -

    Head, Media, Ultratech Cement

  • Archana Aggarwal -

    Head-Media, Bharti Airtel

  • Maushmi Chakravarty -

    ADG, BOC – Ministry of Information & Broadcasting

Sub Committee (Digital)

  • Amin Lakhani -

    Leader, South Asia, Mindshare Fulcrum

  • Archana Anand -

    Head of Digital India, Zee

  • Pratham Hegde -

    Head of Marketing Sciences, Facebook India

  • Aditya Swamy -

    Industry Head, Agency Business – India Google

  • Shavon Barua -

    Managing Partner, PHD Worldwide, Omnicom Media Group

  • Sonali Dhawan -

    Marketing Director and Commercial operations Leader Indian Subcontinent, P&G

  • Uday Sodhi -

    EVP and Head - Digital, Sony

  • Vikram Sakhuja -

    Group CEO, Media And OOH, Madison

Oversight Committee

  • Nakul Chopra -

    President, AAAI

  • Praveen Tripathi -

    CEO, Magic9 Media & Consumer Knowledge Pvt Ltd