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With a panel size of 180,000 individuals, BARC India is also the largest measurement company of its kind in the world.
Broadcast Audience Research Council (BARC) India is a Joint Industry Body founded by stakeholder bodies that represent Broadcasters, Advertisers, and Advertising and Media Agencies. Built upon a robust and future-ready technology backbone, BARC India owns and manages a transparent, accurate, and inclusive TV audience measurement system. Apart from the currency products to the TV industry, BARC India also provides a suite of Insight products designed for Broadcasters, Advertisers and Agencies. The Big Data and Insights generated by BARC India powers efficient media spends and content decisions in a highly dynamic and growing television sector.
Our Stakeholders_
The Advertising Agencies Association of India (AAAI)
The Advertising Agencies Association of India (AAAI) is the official, national organisation of advertising agencies, formed to promote their interests so that they continue to make an essential and ever-increasing contribution to the nation.
The AAAI today is truly representative, with a very large number of small, medium and large-sized agencies as its members, who together account for almost 80% of the advertising business placed in the country. It is thus recognised at all forums - advertisers, media owners and associations, and even Government - as the spokesperson for the advertising industry.
Indian Broadcasting Foundation (IBF)
Indian Broadcasting Foundation established in 1999 is India's premium apex organization of television broadcasters. IBF promotes the interests of the Indian Television Industry, making an essential and ever-increasing contribution to the Nation and working as a clearing house of ideas for this vast and rapidly growing industry. IBF consists of major broadcasters with more than 250 TV Channels. IBF enjoys a unique position as the accredited spokesman of the broadcasting industry.
IBF has played a significant role in a short span of time, in protecting and promoting the interests of its members and freedom of electronic media in the world's largest democracy. IBF identifies and pursues growth opportunities for its members and ensures that the members present a strong collective voice regionally, nationally and globally. IBF, as the apex industry association of the Broadcast industry, plays a critical role in building consensus on major issues across the industry.
IBF strives to provide the best service to its members and deliver greater value through membership benefits, resources and services
The Indian Society of Advertisers (ISA)
The Indian Society of Advertisers has been the peak national body for advertisers for 60 years and represents the interests of organisations involved in Indian advertising, marketing and media industry. ISA's aim is to promote and safeguard the rights of its members to communicate freely with their customers, and to protect consumers by ensuring advertising and marketing communications are conducted responsibly.
Over the years nearly all major advertisers have become members of the ISA and its current membership of around 160 is spread throughout the length and breadth of the Country.
Collectively, the membership of ISA accounts for two thirds of all annual advertising expenditures made in India.
THE PEOPLE BEHIND BARC
Core Tech Committee
Oversight Committee
Disciplinary Committee
Hear from our clients_
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“Stakeholders always come first for BARC India. It has been a been a great association for us at ZEE in engaging with BARC India over the years.”
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Siju Prabhakaran
EVP and Cluster Head, South Business, ZEEL
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“BARC India’s sampling method is very scientific and organic.”
![Sandeep Bansal]()
Sandeep Bansal
MD, 9X Tashan & Director, Pitaara TV
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“Over the years, BARC India has helped the Northeast television industry to not just flourish with better insights but also keep a track on its graph and dive progressive strategies to reach its goals.”
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Pancham Chanda
Business Head, Pride East Entertainments Private Limited
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"I want users to look at BARC data with more objectivity and help BARC India achieve greater milestones with the collective participation from all of us."
![Sathyamurthy NP]()
Sathyamurthy NP
ED, DDB Mudra Group & President, OMDMudramax
Dolly Jha
Chief of Product & Research
An industry veteran, who values humility and fairness the most.
Dolly Jha is a Postgraduate in Management from IRMA and has three decades of experience with companies like KANTAR, ITC Foods & Nielsen. She was with Nielsen for 13 years where she held multiple leadership roles, her last being as the Managing Director of Nielsen Media - India.
With a rich experience in Innovation & Consumer Research, Audience Measurement, Media Analytics and ROI Measurement, Dolly has steered the launch of various industry-first solutions in the Digital Measurement space in India and led large mandates for the industry. She has worked extensively with Broadcasters, Publishers and Industry Bodies.
She loves the fact that India is the largest Multimedia Audience Market around the World with unparalleled complexity and enjoys the challenges this throws up.