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transparent. accurate. inclusive.
TV audience measurement system

With a panel size of 180,000 individuals, BARC India is also the largest measurement company of its kind in the world.

Broadcast Audience Research Council (BARC) India is a Joint Industry Body founded by stakeholder bodies that represent Broadcasters, Advertisers, and Advertising and Media Agencies. Built upon a robust and future-ready technology backbone, BARC India owns and manages a transparent, accurate, and inclusive TV audience measurement system. Apart from the currency products to the TV industry, BARC India also provides a suite of Insight products designed for Broadcasters, Advertisers and Agencies. The Big Data and Insights generated by BARC India powers efficient media spends and content decisions in a highly dynamic and growing television sector.

Our Stakeholders_

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The Advertising Agencies Association of India (AAAI)

The Advertising Agencies Association of India (AAAI) is the official, national organisation of advertising agencies, formed to promote their interests so that they continue to make an essential and ever-increasing contribution to the nation.

The AAAI today is truly representative, with a very large number of small, medium and large-sized agencies as its members, who together account for almost 80% of the advertising business placed in the country. It is thus recognised at all forums - advertisers, media owners and associations, and even Government - as the spokesperson for the advertising industry.

www.aaaindia.org
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Indian Broadcasting Foundation (IBF)

Indian Broadcasting Foundation established in 1999 is India's premium apex organization of television broadcasters. IBF promotes the interests of the Indian Television Industry, making an essential and ever-increasing contribution to the Nation and working as a clearing house of ideas for this vast and rapidly growing industry. IBF consists of major broadcasters with more than 250 TV Channels. IBF enjoys a unique position as the accredited spokesman of the broadcasting industry.

IBF has played a significant role in a short span of time, in protecting and promoting the interests of its members and freedom of electronic media in the world's largest democracy. IBF identifies and pursues growth opportunities for its members and ensures that the members present a strong collective voice regionally, nationally and globally. IBF, as the apex industry association of the Broadcast industry, plays a critical role in building consensus on major issues across the industry.
IBF strives to provide the best service to its members and deliver greater value through membership benefits, resources and services

www.ibfindia.com
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The Indian Society of Advertisers (ISA)

The Indian Society of Advertisers has been the peak national body for advertisers for 60 years and represents the interests of organisations involved in Indian advertising, marketing and media industry. ISA's aim is to promote and safeguard the rights of its members to communicate freely with their customers, and to protect consumers by ensuring advertising and marketing communications are conducted responsibly.

Over the years nearly all major advertisers have become members of the ISA and its current membership of around 160 is spread throughout the length and breadth of the Country.
Collectively, the membership of ISA accounts for two thirds of all annual advertising expenditures made in India.

www.isanet.org.in

THE PEOPLE BEHIND BARC

  • Board of Directors
  • Management Team
  • Committees
  • TechComm
Shashidhar Sinha - BARC India

Shashidhar Sinha

Chairman, BARC India
Punit Goenka - BARC India

Punit Goenka

MD & CEO, Zee Entertainment Enterprises Limited
N. P. Singh - BARC India

N. P. Singh

CEO, Multiscreen Media Pvt. Ltd.
K Madhavan - BARC India

K Madhavan

Managing Director, Star & Disney India
Sunil Kataria - BARC India

Sunil Kataria

CEO, Raymond Lifestyle
Kalli Purie - BARC India

Kalli Purie

Vice-Chairperson, India Today Group
Jayant Mammen Mathew - BARC India

Jayant Mammen Mathew

Director of MM TV Ltd
Anupriya Acharya - BARC India

Anupriya Acharya

CEO, Publicis Group, South Asia
Narendra Ambwani - BARC India

Narendra Ambwani

Ex MD Johnson & Johnson
Nakul Chopra  - BARC India

Nakul Chopra

Chief Executive Officer, BARC INDIA
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Dr. Derrick Gray - BARC India

Dr. Derrick Gray

Chief Of Measurement Science & Business Analytics, BARC INDIA
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Ashish Gupta - BARC India

Ashish Gupta

Chief Financial Officer, BARC INDIA
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Mahendra Upadhyay - BARC India

Mahendra Upadhyay

Chief Information Officer, BARC INDIA
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AADITYA PATHAK - BARC India

AADITYA PATHAK

Chief of Partnerships & Revenue, BARC INDIA
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Sumit Singh - BARC India

Sumit Singh

Business Head, MDL INDIA
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Bavan Mathews  - BARC India

Bavan Mathews

Head - People Operations, BARC India
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Core Tech Committee

Vikram Sakhuja  - BARC India

Vikram Sakhuja

Group CEO, Madison Media and OOH, Madison World
Tejas Apte  - BARC India

Tejas Apte

General Manager- Media, South Asia for HUL
Gaurav Banerjee  - BARC India

Gaurav Banerjee

President & Head Content, HSM Entertainment Network, Star India & Disney+ Hotstar
Professor Dr. Saibal Chattopadhyay - BARC India

Professor Dr. Saibal Chattopadhyay

Professor, Operations Management Group, & former Director & Dean, IIM Calcutta
Professor Dr. Ashis SenGupta	 - BARC India

Professor Dr. Ashis SenGupta

CSIR Emeritus Scientist, Gol, llT-Kgp; Adjunct Prof, Augusta Univ, USA

Oversight Committee

Praveen Tripathi

CEO- Magic9 Media & Consumer Knowledge Pvt Ltd

Prof. Arnab Kumar Laha

Indian Institute of Management, Ahmedabad

Paritosh Joshi

Principal - Provocateur Advisory, An independent Media & Communications Consultancy

Disciplinary Committee

Justice (Retd.) Mukul Mudgal

Chairman, Disciplinary Committee; Rt. Chief Justice of Punjab and Haryana High Court

K L Prasad

Rt. IPS Officer, Former Commissioner Navi Mumbai, Maharashtra State Police

Paritosh Joshi

Principal - Provocateur Advisory, An independent Media & Communications Consultancy

Ashok Nambissan

EVP and General Counsel, Sony Pictures Networks (IBF Nominee)

Mr. Pankaj Phadnis

Legal Counsel, Godrej Industries (ISA Nominee)

Abhishek Singhania

Senior Director- Analytics and Insights, P&G

Archana Agarwal

VP & Head Media, Airtel

Avinash Kaul

CEO-Broadcast (News), Network18

Mohit Joshi

Chief Executive Officer, Havas Media India

Neeraj Vyas

Senior Executive Vice President and Business Head of Sony MAX, Sony MAX2, Sony MAX HD , Sony WAH, Sony SAB and Sony PA

Priti Murthy

President, GroupM Services India 

R Dinesh Babu

Asst. General Manager (Research & Planning), Sun TV

Rajiv Bakshi

COO-Revenue, Zee Entertainment

Vivek Malhotra

Group Chief Marketing Officer, India Today Group

Hear from our clients_

  • “BARC India has done a great job in building the world’s largest TV viewership measurement system. As a key stakeholder of BARC India, and we continue to engage and collaborate with the industry body, as it consolidates and expands its services further.”

    Shashi S. Vempati

    Shashi S. Vempati

    CEO, Prasar Bharati
  • “BARC India’s sampling method is very scientific and organic.”

    Sandeep Bansal

    Sandeep Bansal

    MD, 9X Tashan & Director, Pitaara TV
  • "I want users to look at BARC data with more objectivity and help BARC India achieve greater milestones with the collective participation from all of us."

    Sathyamurthy NP

    Sathyamurthy NP

    ED, DDB Mudra Group & President, OMDMudramax
  • “With the exponential growth in digital media, we are now waiting for BARC India’s digital viewership measurement service. We are confident that BARC India will continue to maintain its high level of professionalism & transparency in this field as well.”

    Jagi Mangat Panda,

    Jagi Mangat Panda,

    Managing Director, Odisha Television Ltd.
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Bavan Mathews

Bavan Mathews

Head - People Operations, BARC India

A people leader and HR Strategist with business transformation experience of over 20+ years, Bavan Mathews is an ambassador of change and thrives on driving performance through employee resource groups. He has demonstrated exemplary expertise in the field of Talent Management & Development, Strategy execution, Change Management, Business Transformation, and has fostered Teamwork, while applying sharp leadership capabilities throughout his career across industries such as, manufacturing, logistics, analytics, and market research. An MS University and XLRI alumnus, he is considered as a hands-on leader with proven experience in all facets of HR.

Bavan has roots in God’s Own Country, Kerala, and in his free time, he enjoys travelling with family, gardening, caring for his pets and cooking.