transparent. accurate. inclusive.
TV audience measurement system
Broadcast Audience Research Council (BARC) India is a Joint Industry Body founded by stakeholder bodies that represent Broadcasters, Advertisers, and Advertising and Media Agencies. Built upon a robust and future-ready technology backbone, BARC India owns and manages a transparent, accurate, and inclusive TV audience measurement system. Apart from the currency products to the TV industry, BARC India also provides a suite of Insight products designed for Broadcasters, Advertisers and Agencies. The Big Data and Insights generated by BARC India powers efficient media spends and content decisions in a highly dynamic and growing television sector.
The Advertising Agencies Association of India (AAAI) is the official, national organisation of advertising agencies, formed to promote their interests so that they continue to make an essential and ever-increasing contribution to the nation.
The AAAI today is truly representative, with a very large number of small, medium and large-sized agencies as its members, who together account for almost 80% of the advertising business placed in the country. It is thus recognised at all forums - advertisers, media owners and associations, and even Government - as the spokesperson for the advertising industry.
Indian Broadcasting Foundation established in 1999 is India's premium apex organization of television broadcasters. IBF promotes the interests of the Indian Television Industry, making an essential and ever-increasing contribution to the Nation and working as a clearing house of ideas for this vast and rapidly growing industry. IBF consists of major broadcasters with more than 250 TV Channels. IBF enjoys a unique position as the accredited spokesman of the broadcasting industry.
IBF has played a significant role in a short span of time, in protecting and promoting the interests of its members and freedom of electronic media in the world's largest democracy. IBF identifies and pursues growth opportunities for its members and ensures that the members present a strong collective voice regionally, nationally and globally. IBF, as the apex industry association of the Broadcast industry, plays a critical role in building consensus on major issues across the industry.
IBF strives to provide the best service to its members and deliver greater value through membership benefits, resources and services
The Indian Society of Advertisers has been the peak national body for advertisers for 60 years and represents the interests of organisations involved in Indian advertising, marketing and media industry. ISA's aim is to promote and safeguard the rights of its members to communicate freely with their customers, and to protect consumers by ensuring advertising and marketing communications are conducted responsibly.
Over the years nearly all major advertisers have become members of the ISA and its current membership of around 160 is spread throughout the length and breadth of the Country.
Collectively, the membership of ISA accounts for two thirds of all annual advertising expenditures made in India.
Nakul Chopra, who has held many leadership positions, brings with him a rich repertoire of experience in financial, general & process management. He is regarded as a trusted advisor to captains of the industry. As the CEO, Publicis Worldwide, India & South Asia, (2004-17), he established & grew the agency to be amongst the front runners in India. Earlier he was EVP, Trikaya Grey Advertising (1989-95) & has also been the President, Advertising Agencies Association of India (AAAI) from Aug ‘16 – July ‘18.
Mr. Chopra joined the Board of BARC India in 2016 and served as its Chairman from Dec ‘17 to Jan ‘19. In Jan ‘20, he was appointed a member of its Oversight Committee.
Dr Derrick Gray has 20 years of global experience in audience measurement and audience information systems for various media including Linear Television, Digital Video and Radio. Dr Gray holds a Doctor of Business Administration from Athabasca University in Canada where his award-winning research focused on Digital Innovation and the application of Big Data within the Media Industry. He is currently the Chair of the Professional Standards Committee of the Market Research Society of India (MRSI) as well as a member of their Managing Committee. Derrick has previously served on the Board of Directors of the Marketing Research and Intelligence Associate (MRIA) of Canada. Outside of his innate passion for numbers, he enjoys skiing and sailing.
Ashish Gupta is a Chartered Accountant having an experience of 20+ years across multinational organizations, IT & ITES sector, Travel and start-ups and has held leadership positions in India, Singapore and Hong Kong in International SOS and was previously associated with the Quatrro Group and Kuoni Travels India.
He was instrumental in driving Business Growth, managing several projects on Finance processes, Business planning and Merger & Acquisitions support.
During his free time, Ashish is fond of playing sports and reading books on investments.
Mahendra Upadhyay is a seasoned professional with 18 Years of experience in Telecom, Banking, Retail and Media & Advertising industries with expertise in data value chain i.e. Ingestion-Insights-Analytics-Advance AI/ML. He has expertise in end-to-end consumer life cycle management using advanced analytics and marketing interventions with large scale customer project deliveries/engagements across APAC, Europe and US markets.
Aaditya Pathak brings over 20 years of Television Broadcast Experience, having worked extensively & held leadership positions across multiple genres viz. Hindi GEC, Movies, Sport, Niche & Infotainment. He heads the Partnerships & Revenue function at BARC INDIA. In the past, Aaditya has been associated with leading Media Networks in India, like Zee Network, Discovery Networks Asia Pacific, ESPN Star Sports, with Sony Pictures Networks being the most recent one.
An IIT Kharagpur and XLRI Jamshedpur alumnus, Sumit Singh is an eminent Sales and Marketing professional responsible for the operational excellence of MDL India. He carries functional expertise in Sales & Marketing Operations, Distribution Management, Channel satisfaction, Sales Capability, IT automation, and Quality Assurance across industries such as Telecom, FMCG and Steel.
A people leader and HR Strategist with business transformation experience of over 20+ years, Bavan Mathews is an ambassador of change and thrives on driving performance through employee resource groups. He has demonstrated exemplary expertise in the field of Talent Management & Development, Strategy execution, Change Management, Business Transformation, and has fostered Teamwork, while applying sharp leadership capabilities throughout his career across industries such as, manufacturing, logistics, analytics, and market research. An MS University and XLRI alumnus, he is considered as a hands-on leader with proven experience in all facets of HR.
Bavan has roots in God’s Own Country, Kerala, and in his free time, he enjoys travelling with family, gardening, caring for his pets and cooking.
An industry veteran, who values humility and fairness the most.
Dolly Jha is a Postgraduate in Management from IRMA and has three decades of experience with companies like KANTAR, ITC Foods & Nielsen. She was with Nielsen for 13 years where she held multiple leadership roles, her last being as the Managing Director of Nielsen Media - India.
With a rich experience in Innovation & Consumer Research, Audience Measurement, Media Analytics and ROI Measurement, Dolly has steered the launch of various industry-first solutions in the Digital Measurement space in India and led large mandates for the industry. She has worked extensively with Broadcasters, Publishers and Industry Bodies.
She loves the fact that India is the largest Multimedia Audience Market around the World with unparalleled complexity and enjoys the challenges this throws up.
An industry veteran, who values humility and fairness the most.
Dolly Jha is a Postgraduate in Management from IRMA and has three decades of experience with companies like KANTAR, ITC Foods & Nielsen. She was with Nielsen for 13 years where she held multiple leadership roles, her last being as the Managing Director of Nielsen Media - India.
With a rich experience in Innovation & Consumer Research, Audience Measurement, Media Analytics and ROI Measurement, Dolly has steered the launch of various industry-first solutions in the Digital Measurement space in India and led large mandates for the industry. She has worked extensively with Broadcasters, Publishers and Industry Bodies.
She loves the fact that India is the largest Multimedia Audience Market around the World with unparalleled complexity and enjoys the challenges this throws up.