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A BARC India product which provides actionable insights using advanced methods to analyze respondent level data. The product aims to do a deep dive to understand viewing behavior of audience and provide competitive advantage to decision makers.

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Duplication and Retention

Duplication and Retention

This module aims to provide decay of audience base for a selected program/time-slot over the period. It also shows users who have seen only one episode and not returned.

Loyalty mapping

Loyalty mapping

This module tells the loyalty for channel/program for the selected time period and will help to understand the stickiness of the audience for a show/channel.

Channel & program deep viewing

Channel & program deep viewing

This module aims to provide the profile of the audience for a channel/program, and deep dive into the details of it to understand the viewership behaviour of the target audience.

Co-viewing behavior

Co-viewing behavior

This module aims to provide data related to co-viewing behavior of the audience. It will help to understand the co-viewing in a family for different demographic variables.

 

 

“Above example is for illustration purpose only”

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