One of the largest research studies conducted across 3 lakh households
The largest of its kind recurring research survey that measures the size, socio-economic nature, penetration / ownership of goods and services with focus on Television ownership across Indian homes.
300,000+ homes 500+ districts comprising 4200+ Towns/Villages were covered. All 1 Lakh+ towns mandatorily covered (400+); towns below 1 Lakh selected by a Probability Proportional to Size (PPS) method.
HH & Individuals level data across Geographies, Town-classes, Homemaker & CWE details, socio-economic & relationship details, ownership & usage pattern of durables & services, media consumption patterns etc.
All interviews were CAPI study – i.e. Computer-aided personal Interviews with zero paper and pen interviews
Electoral roll sampling method used to select starting point within selected towns/villages
34 states/union territories represented at State x Pop Strata Level, All 1+ towns covered
Probability based sampling approach to select towns and villages below 1 Lac population
Over 75 Quality Checks done across various stages of the research.