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Stay updated with latest developments at BARC India.

  • BARC India and DEN Networks join hands for RPD; Move to boost TV viewership measurement

  • IIM Calcutta to publish BARC India Case Study

  • BARC India To Host Multi-City Digital Measurement Roadshows

  • BARC India Expands Its Leadership Team With Two Senior Appointments

  • BARC India ropes in Nielsen for Digital Measurement

  • CESP Certification validates representativeness of BARC India’s TV Measurement Panel in April 2017

  • BARC India to Solve the Digital Puzzle with its “EKAM” range of products

  • BARC India sets up independent Disciplinary Council for transparency in measurement system

  • BARC India updates TV Universe; Total TV Viewership jumps up by a whopping 18%

  • Sudhanshu Vats Named New BARC India Chairman

  • BARC India Calls For RFPs From Organisations To Provide Independent Strategic Consultancy To Subscribers

  • BARC India & Kerala TV Federation Files Complaint With Kerala Police On Attempts To Tamper Panel Homes

  • BARC India Ropes In Jamie Kenney As Business Head- Digital

  • BARC India Media Workstation (BMW) Online Certification Test Is Now Free!

  • BARC India delves into role of big data in ad effectiveness at Zee MELT 2016

  • BARC India’s session on ‘Why Viewability Matters’, an eye opener!

  • Corporate Press Release

  • BARC India Launches BARC India Media Workstation (BMW) Online Certification

  • BARC India's New TV Viewership Terminology

  • BARC India Announces Launch of Alpha Club

  • BARC India’s Watermarked Channel Crosses 400 Mark

  • CRITICAL ADVISORY : WEEK 48

  • BARC India Calls For Global Rfi’s For Digital Measurement

  • BARC India to launch Rural Data from Week 41

  • TV Viewership Measurement Goes Rural with BARC India’s all India Data

  • BARC India And Mediametrie Announce Integration of Indian TV Audiences Into Eurodata TV Worldwide Service

  • BARC India appoints Nielsen to conduct India’s largest Universe Estimation study

  • BARC India and TAM India form a meter management company to supply raw data to BARC India

  • BARC India wins the 'Make In India Award for Excellence - 2015'!

  • Expect BARC India TV data for sub-1 lakh population from September

  • BARC India is now the ONLY REGISTERED television audience measurement system in India.

  • BARC India to report Individual Ratings Data from next week.

  • Analysis: When Mumbai’s downpour brought a deluge of ratings for News Channels

  • BARC India releases Individual ratings along with Household figures in the same software interface to help planning and buying, Zee TV emerges No. 3 in the GEC space.

  • BARC India launches Twitter powered service #BARCTweet for easy access to topline data

  • BARC India floats initiatives to add new industry subscribers

  • Nepal Earthquake and Salman Khan Case – Tremors in Television Viewership

  • Dr. Sumit Chowdhury joins BARC India as Technical Advisor

  • BARC India rolls out its Pricing Philosophy!!

  • New SEC and BARC India – the changing face of the Broadcast Audience Research puzzle

  • Romil Ramgarhia quits ZEEL, to join BARC India

TV viewership measurement in India is set to get a boost. In a major development, BARC India has partnered with cable distribution giant DEN Networks for measuring TV viewership using Return Path Data (RPD) via its digital set top boxes (STBs).
 
As part of this partnership, BARC India will fetch data from STBs of DEN Networks. DEN networks, will also use this data for subscriber management, packaging opportunities and to drive advertising revenue on their in-house channels.
 
BARC India, will use a portion of DEN Networks subscriber base to augment its TV measurement service. The large pool of panel households will also help address the issue of panel home tampering.  
 
BARC India had recently upped its panel home size to 30,000. These RPD partnerships will enable BARC India to capture viewership from an exponentially larger panel.
 
“Collecting viewership data using RPD is a global practice. However, for BARC India it will be another global-first as we integrate this as part of the currency.  Our partnership with DEN is the first step towards using RPD for TV viewership measurement,” said Romil Ramgarhia, CBO, BARC India.
 
BARC India, which is looking at partnering with more Cable and DTH operators for RPD, believes that this approach will allow expansion of panel households to over 150,000 in the near future.
  
“Currently most Cable/ DTH operators in India do not have information on how their subscribers consume content. With more interactive services being launched, this will be a very valuable information for the platform owners. This partnership is a win-win for both and will benefit the larger ecosystem,” added Romil.
 
SN Sharma, CEO, DEN Networks said, “Data gathering and analytics is becoming increasingly relevant in a vast and heterogeneous society like India.  With this partnership, we have taken the first steps towards world class data analytics of subscriber viewing patterns which will help us to serve our customers in a far more effective way and enabling us to offer personalized services.”
As part of its continuing efforts in bringing real-life learnings from best practices from Indian Industry into the class room, India’s premier management institute IIM Calcutta has developed a a case study on the TV viewership system in India. The case study traces the history of Television Viewership Measurement, leading up to the setting up of Broadcast Audience Research Council (BARC) India.

The case study is based on an in-depth research done by IIM Calcutta faculty team of Professors Prashant Mishra and Chandradeep (CD) Mitra, which included interviews with former BARC India chairman and ZEEL MD & CEO Punit Goenka, BARC India Board Member and GroupM CEO South Asia CVL Srinivas, Lodestar UM CEO Shashi Sinha, Marico MD & CEO Saugata Gupta, FCB Ulka Advertising Former ED & CEO Ambi Parameswaran, BARC India CEO Partho Dasgupta, and BARC India CBO Romil Ramgarhia, among others.

The case study on BARC India is aimed at helping participants of various IIM Calcutta academic programmes, as well as students of other institutes, to hone their concepts learnt in Marketing, Media, Organizational Strategy & Finance courses based on recent real–life developments in the Indian media industry.

As a prelude to launch of the case study, BARC India CEO Partho Dasgupta (who is also an IIM Calcutta alumnus), participated in an open house session at the institute to analyse the Case Study. The discussion was attended by Prof Prashant Mishra, Professor of Marketing at IIM Calcutta; Prof. Chandradeep (CD) Mitra, Visiting Professor of Marketing at IIM Calcutta and the 161 students who have enrolled for the course “Sports, Entertainment & Media Marketing” designed by Prof. Mitra.

The case study will delve into the unique structure, financing model, state-of-the-art technologies and the multi-vendor construct of BARC India’s TV viewership measurement system, enabling it to become one of the most sophisticated and reliable TV measurement systems in the world.

“Piloting a case study before its final publication is a format where the protagonist himself meets the students, and the interaction allows the case to be further refined before its final publication. This is an acceptable methodology globally and we are pleased to introduce the same in India” said Prof. Mitra.

Prof Prashant Mishra added, “BARC India’s success in designing and developing the meters is one of the finest examples of the ‘Make in India’ initiative and we’re extremely pleased to introduce a case on the company in our curriculum.”

“I had a great time sharing BARC India’s journey with students of IIM Calcutta. Giving them insights about our genesis, our greatest challenges, how we overcame it and what the future holds for us was exciting,” said Partho Dasgupta.

After setting up a robust TV viewership measurement system, BARC India is gearing for a successful launch of EKAM, its digital viewership measurement venture. In keeping with its policy of transparency and inclusivity, BARC India, is hosting a series of multi-city roadshows for members of the digital ecosystem. This is part of the planned rollout of its digital measurement products under the EKAM brand.
 
BARC India in the past had conducted four roadshows at several stages before launching its TV viewership measurement service. The aim behind these roadshows is to constantly engage with the stakeholders and understand their needs.
  
Themed “EKAM: Unifying Measurement”, this is the first digital roadshow which has been planned to familiarize the industry with EKAM digital measurement products. These roadshows will also provide a platform for exchange of views on industry expectations and how the EKAM suite of products will meet those goals.
 
The EKAM roadshows will be held in Delhi, Mumbai and Bengaluru between 31 July and 2 August.
 
“We are aware that industry has expectations as well as several questions with regard to digital measurement. Through our direct engagement programs, we will hear them and also use the opportunity to familiarise them with our plans,” said Romil Ramgarhia, CBO, BARC India.
 
“Currently, different platforms use different metrics to measure digital viewership. BARC India, being a third-party digital measurement body will bring in uniformity. The roadshows reinforce BARC India’s philosophy of transparency and inclusivity,” added Jamie Kenney, Business Head- Digital, BARC India.
 
BARC India, the TV viewership measurement provider in India, has expanded its leadership team with the addition of two senior resources. BARC India has roped in Rohit Sarma as the Business Head for its TV business and Kumar Rao as the Chief of Measurement Science. Both of them will be based out of BARC India’s Mumbai office.
 
“In the last two years, we built the TV measurement business by roping in talent and insights from across the globe. We are now transitioning from a start-up phase to a more process oriented company. Both Rohit and Kumar bring very relevant skills and experience for this phase of our journey, which will help us better meet the needs of the industry,” said Partho Dasgupta, CEO, BARC India.
 
“Excellence can be achieved only when people commit to constantly raising the bar. At BARC India, we are doing that by first raising the bar on talent. I am looking forward to working with them,” added Romil Ramgarhia, Chief Business Officer, BARC India.  
 
Having worked with Nielsen, GfK and Gallup Organization, Kumar Rao brings in 17 years of global work experience in the space of research, analytics, statistics and measurement. He will be reporting to Partho Dasgupta.
 
“I am happy to be joining BARC India. I hope to be able to bring in my experience in the sector from global markets into India. It is interesting times ahead for the industry and I am glad to be a part of this huge change,” said Kumar Rao.
 
Rohit Sarma has spent over 20 years in the FMCG and Media sectors across India and South Asia with companies like ITC, Diageo, Turner and HT Media. He has managed leading brands as well as run large business operations and will work closely with both Partho and Romil in his new role. 
 
“What BARC India has been able to achieve for the TV industry in terms of viewership measurement in such a short span of time is truly outstanding. I am very excited with the opportunity to carry this momentum through the next phase of BARC's journey” added Rohit Sarma.
  
BARC India was set up to design, commission, supervise and own an accurate, reliable and timely television audience measurement system. Its ongoing television audience measurement data acts like a currency basis which the TV industry derives its advertising revenues. 
BARC India has taken another significant step towards launching its much awaited digital measurement service. After announcing that its products will be made available under the umbrella brand EKAM  (Sanskrit for “One”), BARC India has appointed Nielsen India as its primary digital measurement partner. Nielsen will fuse its global experience with India-specific adaptations to meet unique needs of the Indian market.
 
The process of identifying a digital measurement provider was kick-started with a RFI (Request for Information) sometime back, which was followed up with a Request for Proposal (RFP) from interested companies last year. A rigorous Proof of Concept (POC) testing was conducted with 3 shortlisted companies across 3-6 months following which Nielsen was selected on the strength of its demonstrated capabilities. BARC India's digital products will be powered by Nielsen, which will help integrate the TV and Digital service eventually.
 
The EKAM suite of products will enable comprehensive video measurement, i.e., all video (ads and content) played across TV and Digital platforms. BARC India will be rolling out its first EKAM product (Pulse) which will measure Video Ad Campaigns to enable daily evaluation and optimization opportunities on more impactful ROI metrics.
 
With EKAM, the industry will be able to transact on a common currency with transparency. The EKAM range of products which will be launched in a phased manner, will also address the issue of viewability and ad fraud. BARC India’s offering will ensure consistency, comparability and enhanced ability to de-duplicate audiences across sites, platforms and devices.  
 
In order to meet the needs and challenges of digital measurement, BARC India has been guided by its Digital Technical Committee which has representation from all major players in the sector including Google, Facebook, Hotstar, Voot, Ditto, P&G, HUL, Group M, IPG and Omnicom Media Group. The model is more inclusive rather than exclusive as has happened in most parts of the world.
 
“With large expected growth in Digital as well as increased local and global industry demand for robust TV+Digital measurement, it becomes essential that the country moves to a cohesive third party measurement system. With lack of common trusted and transactable Digital metrics, publishers and agencies  use differently defined metrics and measures of success of the ad or content being placed on the platform. There is a need for uniformity where all sides of industry are in agreement on the right metrics, measures and definitions. Digital measurement methods are still evolving globally and BARC India is attempting a few things which are a global first,” said Partho Dasgupta, CEO, BARC India.
 
"Most Indians who are getting online today, are using a mobile device to do so and, 92% of the smartphone users are using video streaming services. These consumers will drive digital ad spends of marketers in India, likely to get close to INR30,000 crore by 2020. Measuring this explosion and building a currency around this to understand the reach and ROI of the marketer's most important future spend is an imperative. BARC India and Nielsen are on this journey, together," said Steve Hasker, Global President and Chief Operating Officer, Nielsen.
 
“Thinking of occasions when we have had an opportunity to be part of truly path-breaking measurement, this would rank amongst the best. Combining BARC India's maverick vision and our expertise in digital measurement, we are helping build an advanced solution uniquely tailored for India," added Prasun Basu, President - South Asia, Nielsen.
 
The representativeness of BARC India’s Panel – the cornerstone of its TV Viewership measurement system – has been certified by CESP, a global multi-media body that audits media research. CESP is a joint industry committee that specializes in audience measurement audits and has worked in more than 20 countries. The certification further strengthens BARC India’s credentials of capturing “What India Watches”, basis a truly representative TV panel.
 
CESP’s certification validates that BARC India in April 2017 has successfully aligned its research design and data collection methodology with the best international practices. BARC India has also received representativeness certification on Broadcast India 2016 - the Establishment Survey which was the basis for the new universe estimation that was rolled out earlier this year, and also forms the basis for ongoing panel home expansion.
 
The certification has been awarded on the strength of quality benchmarks defined by BARC India Board and Technical Committee. The BARC India representativeness certification was also mapped against “Global Guidelines for Television Audience Measurement” (GGTAM) and CESP best practices based on panel audits conducted in more than 20 countries in the world.
 
“CESP Scientific Committee fully certifies the representativeness of BARC India panel. Our Scientific Committee was really impressed with the quality of BARC India’s research design and deployment of panel homes. Considering the size of India and challenges for representativeness, the mission was fully achieved,” said Olivier Daufresne, Director of International Projects, CESP.
 
“It is a proud moment for all of us at BARC India. Panel home selection is the key to true representation and robust TV viewership measurement. It is important to have the right mix of panel homes to be able to then extrapolate the data and report “What India Watches". The certification is a stamp on the great work that our team has been doing,” said Partho Dasgupta, CEO, BARC India.

BARC India today announced the phased roll-out of its much-awaited digital measurement service along with the brand name and logo of its digital measurement products. The digital products will be launched under the brand name EKAM (Sanskrit for “One”). The logo of EKAM draws inspiration from the four colors (Red, Blue, Yellow and Green) as BARC India. The branding highlights BARC India’s commitment to provide industry with a single platform for all measurement products, across TV and Digital.
 
The EKAM suite of products will include: EKAM Pulse, EKAM Beam, EKAM Stream, EKAM Ad-Scan and EKAM Integra.
 
EKAM Pulse will measure video ad campaigns and will be the first digital offering to be rolled out by BARC India. EKAM Beam, the next product lined up for release, will measure linear broadcast that is viewed on a Digital device . EKAM Stream, will measure both non-linear and pure play digital video content. BARC India will also provide industry with EKAM Ad-Scan – which will be a global first-of-its-kind product. It will give an overview of digital ads in India, look at where the advertising money is being spent and which sectors are producing more digital ads. The final product in this suite - EKAM Integra - will help industry with common, robust and independent audience numbers that will give more accurate incremental reach figures. To do this, BARC India’s TV data will be tied with Digital Video data with the help of Single-Source and Digital Booster panels on top of the census measurement and big data.
 
Advertisers in digital space face several issues today. These include: dependency on publishers/platforms for data, lack of quantifiable differences in impressions, inability to see unique and de-duplicated reach & frequency across publishers/platforms and lack of knowledge on ROI, among others.
 
BARC India, as a Joint Industry Company, has been studying the problems and has developed the EKAM suite of products based on industry-specific needs. By providing unique Reach and Frequency across devices de-duplicated by Brand, Campaign, Site or Placement, the EKAM solutions will allow analysis and comparison of different platforms and their offerings. With a Single-Source Panel, large TV and Digital Booster panels, Census level impressions and Big Data on Digital side, EKAM will offer a much more robust and accurate ability to show key metrics like incremental reach.
 
“We are happy to announce the launch of the  EKAM, our digital offering. The ecosystem needs Measurement of both Video Ads and Content, whatever the pipe and device maybe. As the brand name suggests, BARC India is working towards its goal of integrating TV and Digital measurement. Our EKAM suite of products will be rolled out over the next 18-24 months. It will provide the industry with independent third party measurement, verification of audience and eventually viewability of video ads and content,” said Partho Dasgupta, CEO, BARC India.

India’s sole TV viewership measurement company, BARC India, has set up an independent Disciplinary Council to further strengthen transparency and credibility of its measurement system. The 6-member BARC India Disciplinary Council (BDC) will investigate and address complaints related to viewership malpractices and tampering of BARC India’s measurement system.
 
The BDC will be headed by Justice Mukul Mudgal, Former Chief Justice, Punjab & Haryana High Court, and has D Shivanandan, Former Mumbai Police Commissioner & DGP Maharashtra, and Paritosh Joshi, Independent Technical Expert as its members. Sujeet Jain, Group General Counsel and Company Secretary, Viacom18; CVL Srinivas, CEO South Asia, GroupM and Pankaj Phadnis, AVP Corporate Legal, GCPL are the other members, representing the three stakeholder bodies - IBF, AAAI and ISA.
 
BARC India has already set up a Vigilance Team to probe viewership malpractices complaints, as well as investigate abnormal viewership data recorded from BARC India Panel Households. The Disciplinary Council will independently examine Vigilance Team reports, and where culpability is clearly established, it will be empowered to order punitive action appropriate to level of offence. The action could range from written warning and a fine for first level offence, to suspension of viewership data for 3 months, leading up to termination of BARC India’s contract with subscriber.
 
Alongside setting up of the high-level BDC, BARC India has re-drafted terms of the contract it signs with its subscribers. This has been done to address limitations in the current End User License Agreements (EULA) and strengthen legal provisions that will allow the BDC to act against viewership malpractices. The updated EULA will soon be circulated to all BARC India subscribers, and they would be required to sign them.
 
“The BDC is a step forward in our commitment to ensuring transparency, and eradicating this long existing malpractice of panel tampering. We hope to build further credibility in our processes and systems under guidance of Justice Mukul Mudgal. The independednt Council will also benefit from the advice of a seasoned law enforcement expert like Mr. Shivanandan, and the continued support of industry stakeholders,” said Partho Dasgupta, CEO, BARC India.
  

BARC India today released its weekly viewership data basis a revised Universe Estimate (UE), which is based on the results of Broadcast India Survey - the largest ever Research Study undertaken to ascertain TV universe & Television Viewing Habits in India.  With this, BARC India has updated and aligned its TV Universe in line with ground level changes in demographics, TV ownership and connection type, language preference, changes in NCCS profiles etc.
 
Fieldwork for the Broadcast India Survey was carried out over Nov 2015 to Feb 2016, and covered 3,00,000 homes across 590 Districts comprising of about 4300 Towns/Villages. All 1 Lakh+ towns were covered, while towns below 1 Lakh were selected by a Probability Proportional to Size (PPS) method.
 
With the new UE, Week 8 has seen a significant increase of 18% in Total TV viewership in the country. Total TV impressions have grown from 22.7 billion in week 7 to 26.7 billion impressions in week 8. 
 
“BI 2016 is one of the biggest survey’s done in the country so far. The TV universe in India is ever growing and changing and so is the profile and choice of a TV viewer. The last survey done was in 2013 and the last Census was in 2011. The consumer and viewer landscape is changing rapidly - with electrification, prosperity, changing modes of signal and digitisation. We wanted to reflect this change in viewership numbers and hence conducted our own Establishment Survey. This will help our subscribers and the eco system align their strategies for better targeting. The new reality is TV viewership is rapidly growing and how ” said Partho Dasgupta, CEO, BARC India.
 
The study also highlights the fact that TV HHs have grown faster in NCCS B and C, thus increasing the share of the middle class. While NCCS A has dropped from 22% to 21%, NCCS B and C have gone up from 24% to 27% and 31% to 32% respectively. NCCS D/E on the other hand has de-grown from 23% to 20%. These trends are in line with fragmentation of family sizes (leading to lower average family sizes) and rising economic growth and rising prosperity. It also shows that India has more nuclear families without elders than ever before, and it is also the dominant family group among TV owning homes. While composition of joint families in the universe has come down from 26% to 22%, nuclear families with elders has grown from 53% to 58%. 
 
Some key changes have been seen in the BI study like electrification, migration, digitisation, rise in smaller and nuclear family culture, increase in middle class, inclusion of rural markets and single TV households which has an impact on TV viewership behaviour.  
 
BI-2016, the report based on the survey, contains not just an updated count and composition of TV homes across urban and rural India, but also offers data and insights that would be of immense value to marketers and advertisers. It contains granular data and information on media consumption habits of Indians, as well as select durable ownership and packaged goods purchase profiles. It is an updated database of Indian consumer behaviour.
 

Mumbai, 12th December, 2016
 
BARC India Board has elected Sudhanshu Vats, Group CEO, Viacom 18 as its new Chairman. The move comes in after Punit Goenka, MD & CEO Zee Entertainment successfully completed his tenure  as BARC India Chairman.

BARC India, the Joint Industry Company (JIC) of broadcasters, advertisers and advertising agencies, has successfully launched the TV measurement currency and has successfully expanded measurement of TV viewership to Rural India. BARC India recently also launched monitoring of geo-targeted ads through its split beam monitoring service.

Sudhanshu has been associated with BARC India since its inception and has been a part of all the developments as a member of the Board of Directors.

"It is indeed an honour and a privilege to be elected as the Chairperson of BARC India. In a span of 2 years, BARC India has been able to build a strong TV viewership measurement system. I’m honoured to have been given the opportunity to take the work being done by the entire team to the next level. I feel privileged because this comes at a time when our industry is about to enter its next growth orbit and a robust, comprehensive measurement system will only accelerate this transition. Finally, measurement and analytics is an area of personal interest and I couldn’t have asked for a better way to learn more about it," said Sudhanshu Vats, Group CEO, Viacom18 Media Pvt Ltd.

“Being the Chairman of BARC India has been a great experience. It has been a great ride, and indeed an exciting one. We started off with certain ideologies of being transparent, robust and being able to measure “What India Watches”. The team at BARC India has been able to achieve this. We brought in a lot of changes in the TV viewership measurement system in order to make it comparable to global standards and to a great extent have been able to achieve that. I wish Sudhanshu all the best for all the future endeavours,” said Punit Goenka, MD & CEO, Zee Entertainment. 

“We welcome Sudhanshu as our new Chairman. Being a veteran in the industry, Sudhanshu will bring in his larger perspective in the Media and Entertainment space. Punit, as the first Chairman has given the team the right thrust and the BARC team thanks him for his whole hearted support” added Partho Dasgupta, CEO, BARC India
- END –
 
About BARC India
BARC INDIA is a Joint Industry Body set up in India in 2012 with the specific purpose of designing, commissioning, supervising and owning India’s Television Audience Measurement System. BARC India is a joint venture bringing together the three key stakeholders in Television Audience Measurement, Broadcasters, Advertisers and Advertising & Media Agencies. Their respective apex bodies, the Indian Broadcasting Foundation (IBF), the Indian Society of Advertisers (ISA) and the Advertising Agencies Association of India (AAAI), represent the three industries. The three way alliance ensures that the sizable resources - financial as well as intellectual, required to mount such a massive, continuously running initiative are made available within a robust, transparent and accountable governance framework. Stakeholders, in India and around the world, enjoy uninterrupted access to comprehensive, accurate, reliable and timely television audience measurement system.
Web : www.barcindia.co.in      Twitter: @BARCIndia
 
About Sudhanshu Vats:
Sudhanshu Vats is Group CEO, Viacom18 Media Pvt. Ltd. Viacom18 is one of India’s fastest growing media organisations with a 40X growth in topline since inception. Under Sudhanshu’s leadership the group has expanded its channel footprint from 6 to over 36 channels and has setup 3 new lines of business. A management graduate from the Indian Institute of Management- Ahmedabad, Sudhanshu is a Hindustan Unilever (Unilever India) veteran and has spent close to 20 years in the organization in varied roles.  Sudhanshu leads industry thinking and brings a fresh perspective to the media & entertainment (M&E) sector. He is Chairman of the National M&E Committee of CII, Vice President of IBF and Chairperson of BARC. He is an avid trekker and runs marathons regularly.
Mumbai, 28th November, 2016
 
After building a strong TV Viewership measurement company in the country, BARC India has now called Request for Proposals (RFPs) from professional consultancy service providers who would provide strategic consultancy to BARC India subscribers.  MIB guidelines prohibit BARC India from involving itself in any activity like consultancy or any such advisory role, which would lead to a potential conflict of interest with its main objective of TV ratings. However, many subscribers have been expressing their need for this service and hence reputed Data Insight consultants may provide this. This is also in line with global best practices where the ratings are being done by joint industry companies.  
 
With this, BARC India is seeking to build a small pool of approved consultancy companies, which will allow subscribers to choose their supplier and also help mitigate against potential conflicts of interest when dealing with potentially competing clients. Interested parties can mail their expression of interest to Sc_rfp@barcindia.co.in and finally submit proposals for providing TV Viewership related consultancy services to BARC India subscribers. 
 
While BARC India data will continue to be delivered directly to subscribers via the BARC India Media Workstation (BMW) analysis system, consultancy companies will be able to analyze this data using their own systems to generate consultancy outputs. However, these systems cannot be made available to subscribers as an alternative to BMW system. 
 
“BARC India being a joint industry company of broadcasters, media agencies and advertisers needs to remain independent and objective and hence cannot provide consultancy service to subscribers. However, after building a strong television audience measurement system in the country, we have now decided to grant licenses to select consultancy companies to provide analysis to our subscribers who are in need of professional consultancy service to effectively utilize and strategise with BARC India data,” said Partho Dasgupta, CEO, BARC India.
Mumbai, 20th October, 2016
 
BARC India and Kerala TV Federation (KTF) together have filed a police complaint with the Director General of Kerala police. The case was filed after BARC India’s vigilance team received constant complaints regarding attempts to retrieve addresses of BARC India panel homes and influencing them. KTF is a trade body representing Malayalam channels in Kerala. 
 
The complaint was filed with BARC India vigilance team's gathered conclusive evidence of more than one effort to tamper with BARC India’s television viewership measurement system in favour of a couple of channels. Preliminary scrutiny by on-ground vigilance team has confirmed that attempts have been made by some individuals to not only find out addresses of BARC India panel homes, but also to incentivise them and influence their viewership.
 
These acts of the suspects are a cause of concern to BARC India and the Broadcasting community in the Kerala market and are causing financial loss and loss of reputation. Kerala Police will investigate the matter further.
  
Needless to say, as per its established standard operating procedure, BARC India has immediately quarantined the impacted panel homes from its TV viewership measurement system to ensure efforts at infiltration don’t impact ratings of channels operating in the region.  
 
“TV industry trades on the currency released by BARC India and we understand how important every rating point is to the broadcaster. We have evidence of a couple of broadcasters trying to tamper with our panel homes to improve ratings. We have taken steps to quarantine the affected panel homes. While we have filed a complaint this time, we want the industry to be aware that going forward BARC India will stop publishing ratings for those channels found involved in such activities,” said Partho Dasgupta, CEO BARC India.
Mumbai, 27th September, 2016
 
BARC India has appointed Jamie Kenney as Business Head- Digital. The move is a part of BARC India’s plan of launching digital audience measurement in the country.
 
An International Business Management graduate from University of South Florida, Jamie has a distinguished career in Digital measurement product rollouts from 18 countries spanning from New Zealand, Japan, China, India, Singapore and many more throughout Asia, EU, Latin and South America.
 
In his last assignment with Nielsen in America, he was responsible for strategic digital initiatives, new digital products and expansion, and global digital rollouts training technical client facing teams to support the rollouts on the ground in 10 countries around the world. He is an expert in the area of Digital Audience Measurement system and has diverse experience in multicultural markets
 
Welcoming Jamie to the BARC India family, Partho Dasgupta, CEO, BARC India said, “After establishing the TV viewership measurement system in the country, we are now moving towards digital audience measurement. Through this, we aim at measuring all forms of online video including ads and content, which will finally culminate in Cross Media measurement.”
 
Adding further Partho said, “This is an evolving area worldwide with very few countries having a total solution that we are seeking to have. Jamie in his role will help take BARC India’s digital plans forward.”
 
Jamie will be based out of BARC India’s Mumbai office. “While the journey of digital measurement for BARC India is a long and challenging one, in my short time here, I have seen the importance and need for it,” said Jamie.  
 
“BARC India is working towards measuring the rapidly expanding digital space with the ever important TV component. Once we launch digital measurement, we will have delivered a cross platform solution that every major market that I have been to, is craving for,” added Jamie.
 
“I can’t wait to work closely with the team at BARC India and the stakeholders that make BARC India continue to drive the industry forward,” concluded Jamie.
Mumbai, 16 September, 2016
 
After having successfully launched BARC India Media Workstation (BMW) Online Certification Test for the benefit of over 5,000 media professionals on the BMW platform, BARC India has now decided to make the test free for all its BMW subscribers across Broadcasters, Media Agencies and Advertisers.
 
BARC India had launched the test on 20 July, 2016, based on industry feedback on the need for a standardized testing and certification tool that would enable professionals as well as employers/organisations to evaluate their media proficiency.
 
BMW is a specialised software application specially designed to analyse media and advertising audience results, and subscribers are regularly trained so that they may make productive use of the application. 
 
BMW Online Certification Test was launched with an aim to provide a standard for skill measurement and certification of professionals engaged in TV viewership measurement, research & analytics, media planning and sales & marketing. By making the Certification free, BARC India aims at attracting more media professionals to appear for the test.   
 
This free certification initiative for BARC India’s BMW subscribers will not only benefit BMW users by improving their employability quotient, but will also help an organization appraise the skill level of their employees with the help of a pan-industry measurement standard.
 
BARC India subscribers can appear in the test using only their official domain name and email id on http://www.barcindia.co.in/bmw-online-certification.aspx. Those registering for the test with their personal email id will have to pay through the payment gateway.
 
“We are pleased with the response we received from the industry when we launched the certification test. While the certification test was initially launched as a pay service, we have now made it free for all our subscribers. This has been done to encourage more professionals to take the test and benefit from it,” said Partho Dasgupta, CEO, BARC India.
Mumbai, 29 August 2016
 
BARC India’s Think session on ‘Role of Big Data in Driving Ad Effectiveness’, at the just concluded Zee MELT, delved into the need for Big Data and its use in ad campaigns. The session featured Romil Ramgarhia, Chief Business Officer, BARC India, Bjoern Kroog, Global Head POS Analytics and Integrated Market Intelligence, GfK and Sukanyya Misra, Senior Vice President, Mastercard Advisors Shared Services, India. The session was moderated by Senior Journalist Gurbir Singh.
 
Romil opened the session by centering the conversation on the aim of ad campaigns: which is to increase sales, uplift brand KPI, stay ahead of competition and help sales forecasting.
 
Romil underlined the need to drive ad effectiveness, especially in the highly fragmented Indian market, with 8000+ advertisers, 12000+ brands, and 90000+ new campaigns every year. He said that a combination of data engines, machine learning algorithms and advanced analytics are key to ensuring ad effectiveness, which would in turn lead to incremental uplift in sales for each rupee spent, understanding of cross channel synergies, less uncertainty with effective prediction, optimum utilisation of media budgets, real time analysis and sharper targeting.
 
Sukanyya, spoke about transforming big data into actionable insights. She said, “We should focus on not just big data but the right data.” According to her Big data can yield benefits with right testing and learning. Speaking from the perspective of MasterCard, she elaborated on how purchase patterns can help infer motivations, priorities and preferences of consumers.
 
Bjoern took the position that it is smart data and not just big data that drives ad effectiveness. He said that big data can be combined with reference data to yield smart data. He offered insights into how big data can be transformed into smart data. While globally Digital has already taken over print and is forecasted to become more important in TV in 2018 in terms of spending, in India he showed that based on surveys the majority of respondents watch TV and read newspapers on a daily basis. Therefore, instead of taking an either-or position, smart integration of big data and traditional approaches will guarantee valid and deep insights.
Mumbai, 29 August, 2016
 
After a successful partnership in the first edition of Zee MELT, BARC India pulled off an encore this year – with a packed session on ‘Understanding Viewability In Today’s Digital Era’. The session boasted of a high profile panel of speakers: Partho Dasgupta, CEO, BARC India, Brian Murphy, VP, Product Management, Integral Ad Science; Paul Goode, SVP, Strategic Partnerships, comScore and Guy Barbier, Business Lead of India, MOAT. The session was moderated by Senior Journalist Gurbir Singh.
 
Partho set the agenda for the discussion in his opening remarks by posing the key question: Why does viewability matter? He elaborated that statistics, even from relatively more mature markets, underscore the fact that “Served Ads do not mean Viewable Ads”.  Partho elaborated that Viewability is a Digital advertising metric that aims to track impressions that are actually seen by users, and must satisfy certain agreed minimum requirements. He added that Digital Measurement is still evolving across the globe and it's important for us in India to learn from global practices.
 
Guy said that for online advertising to be more effective, brand marketers need to have a consistent measure of success, for which agreeing on common ground on “Viewability” is crucial. Various markets are defining benchmarks for viewability, which often yield varying numbers. In the US, according to the MRC, both mobile and desktop ads are considered viewable if they occupy at least 50% of display space, and are displayed for 1 continuous second. For video, the corresponding threshold is 50% and 2 continuous seconds.
 
He emphasized that the right denominator for an online marketer should be attention, as there is a finite amount of time and limited opportunity, especially in mobile, for marketers to reach a targeted audience and have an impact. He also touched on the point that consumers are voting on user experiences by installing ad
blockers, and cited that over the last year and a half global ad-block users on desktop have gone up from about 180 mn to over 210 mn, sourced from KBN internet trends, and that consumers will respond to a better ad experience."
 
Paul focussed on the lack of clarity in the advertising environment over time, which explains why verification has become such a hot topic and why the need for viewability and IVT protection is being felt. Earlier marketers chose traditional route of site specific buys: this gave clarity on audience and where the advertising ran, but also led to high amount of wastage. Now, buying is characterized by audience & behavioral targeting, which may reduce wastage, but opens up to lack of clarity on where the advertisement ran. Which is why Verification is critical in understanding where the ad impression is actually delivered, and therefore in restoring trust in digital advertising. Paul reiterated the point made earlier by Partho that without proven Viewability, invalid traffic can wreak havoc on campaign performance. He also added that the digital viewability standards have to match up with other mediums to ensure fair comparison. 
 
According to Brian, higher viewability benefits publishers in the medium to long term. But for that to happen, there is an urgent need to build viewability standards which required setting up a baseline, customization of ads and cross-channel measurement. He agreed with the panel that there are immense benefits of higher viewability. He said, “Viewability leads to more efficiency and less wastage, reach and frequency clarity and better ROI analysis.”
Form No. INC-19
Notice
[Pursuant to Rule 22 of the Companies (Incorporation) Rules, 2014]
 
  1. Notice is hereby given that in pursuance of sub-section (5) of section 8 of the Companies Act, 2013 (erstwhile  sub section (1) of section 25 of the Companies Act, 1956), an application was made to the Regional Director at Mumbai for a license that BROADCAST AUDIENCE RESEARCH COUNCIL (hereinafter to be referred as “Company”), a limited company may be given a license to be registered under sub-section (5) of section 8 of the Companies Act, 2013 (erstwhile  sub section (1) of section 25 of the Companies Act, 1956) without the addition of the word “Private Limited” to its name and the Company was registered vide Certificate  of Incorporation dated 9th July, 2010.
     

  2. Notice is hereby given that in pursuance of sub-section (4) of section 8 of the Companies Act, 2013, an application has been made to the Regional Director, Western Region, Mumbai vide SRN G07671415 dated 20th July, 2016 for conversion of Company from a “Section 25 Company Limited by Share Capital” to a “Section 8 Company Limited by Guarantee not having Share Capital”.
     

  3. The principal objects of the company are as follows: 
    To conduct and commission market research and studies, using appropriate research methodologies with a view to provide accurate, up to date and relevant finding relating to audience of television and ant other audio/video media, including but not restricted to TV rating, without fear or favour in completely transparent and objective manner and hereby creating an awareness among the television viewing audiences and stakeholders.
     

  4. A copy of the draft Memorandum of Association and Articles of Association of the company may be seen at the registered office of the Company at Ground Floor, Rose Cottage Complex Parel, 61, DR. S. S. Rao Road, Mumbai - 400012, Maharashtra.
     

  5. Notice is hereby given that any person, firm, company, corporation or body corporate, objecting to this application may communicate such objection to the Registrar of Companies at Mumbai and/or Regional Director, Western Region, Mumbai, within thirty days from the date of publication of this notice, by a letter addressed to the Registrar of Companies, Mumbai and/or Regional Director, Western Region, Mumbai,  a copy of which shall be forwarded to the Applicant at its registered office at Ground Floor, Rose Cottage Complex Parel, 61, DR. S. S. Rao Road, Mumbai - 400012, Maharashtra.



FOR BROADCAST AUDIENCE RESEARCH COUNCIL
Punit Goenka

-sd-
Director
DIN:00031263
 
Place:-Mumbai
Date:-27th July 2016

Mumbai, 20 July, 2016
BARC India launched its TV audience measurement service more than a year ago.  Media professionals and analysts working at various Broadcasters, Media Agencies and Advertisers have been trained on the BARC India Media Workstation (BMW), a powerful software application specially designed to analyse media and advertising audience results. After having successfully trained over 5000 media professionals on its BMW platform, the industry has been asking for a standardized testing and certification tool that would enable professionals as well as employers/organisations to evaluate  their media proficiency. With this in mind, BARC India is pleased to announce another significant initiative- BARC India Media Workstation (BMW) Online Certification, starting 20th July 2016.
The BMW Online Certification will provide a standard for skill measurement and certification of professionals engaged in TV viewership measurement, research & analytics, media planning and sales & marketing, as well as students keen to pursue a career in these fields.
 
BMW is a specialised software application specially designed to analyse media and advertising audience results, and subscribers are regularly trained so that they may make productive use of the application. BARC India now encourages BMW users to add the benefits of certification to their profile. 
 
“The certification programme will not only benefit BMW users  by improving their employability quotient, but will also help an organisation appraise the skill level of their employees with the help of a pan-industry measurement standard. Students of media and Marketing courses would also benefit by taking these courses and be market ready” said Partho Dasgupta, CEO BARC India. 
 
For more information on BMW Online Certification, please visit http://www.barcindia.co.in/bmw-online-certification.aspx or write to us on bmwcertification@barcindia.co.in
Eight months after it launched it TV Ratings service, the Broadcast Audience Research Council (BARC) India has re-named its popular viewership measurement metric Rat'000 as Impressions'000. Going forward (viz. with effect from on Thursday, 14 January when data for Week1/2016 is released) the current Rat'000s will be referred to as Impressions '000s. Users of BARC India data may note that the new terminology does not imply any change in the way television viewership is measured. Nor will the introduction of Impressions'000 have any impact on past data BARC India has released so far. BARC India would also like to inform its subscribers that the metric Rat% will continue to be used as it is, and will see no change.

The decision to usher under this new terminology in the new year has been taken to avoid confusion in the marketplace and as BARC India gears up for its digital measurement initiative.

"We are preparing for the future. When we get into digital measurement, viewership will be measured in Impressions and in order to maintain uniformity and avoid confusion we decided to rename Ratings '000s to Impressions '000s," said Partho Dasgupta, CEO, BARC India.

On the heels of successful rollout of All India data, BARC India is happy to share one more important development with you.

Based on feedback received from our subscribers, and in the pursuit of providing sharper consumer insights, we are launching a monthly communique, Alpha Club.

Alpha Club will offer analysis and insights into NCCS A1, A2, and A3 viewership of 6 Mega Cities. With the goal of building robustness into the analysis, Alpha Club will present cumulative data of preceding 4 weeks for Rat’000, Coverage’000, and ATS(Viewer). Channels for which data has been released for all 4 weeks will be covered.

The Alpha Club service would be provided exclusively to BARC India’s subscribers, one working day after 4th week’s data is released.

Following the release of Week 44 data, BARC India will send out the first edition of Alpha Club on 17 November, which would consist of two sets of analyses: one for data of Week 37-40, and the other for Week 41-44.

We hope Alpha Club will help our subscribers gain further insights into “What India Watches”.

We value your comments, queries and feedback. Please write to us at info@barcindia.co.in. You can also connect with us via Facebook (https://www.facebook.com/BARCIndia) and Twitter (https://twitter.com/BARCIndia)

Mumbai, India, January 07th, 2016
Broadcast Audience Research Council (BARC) India has achieved another significant milestone within the very first year of its operations: the subscriber base of TV channels who have signed up for its Watermarking Technology has crossed the 400 mark: 429 to be precise! If one takes into account the various language feeds of channels, that number actually climbs to 457, as BARC India is watermarking 28 language feeds separately.
 
BARC India started rolling out viewership data in end-April with 277 channels signing up for its Watermarking Technology: and in the short span of last 8 months, it has witnessed a rapid acceleration of broadcasters adopting the technology, which is the starting point for BARC India’s future-proof audience measurement system. 
 
The technology has been adopted by not just broadcasters with an all-India market, but also by regional broadcasters across the spectrum. Of the 429 channels that have adopted the watermarking technology, 195 are ‘All India’ channels and HSM (Hindi Speaking Market) channels.
 
131 channels are from the South comprising markets of Tamil Nadu & Puducherry (42), Andhra Pradesh & Telangana (39), Karnataka (27) and Kerala (23).
 
Of the other key TV markets in India, 18 channels are of West Bengal and 17 of Maharashtra & Goa (for the updated list of channels who have adopted the WM technology, please visit the home page of BARC India’s website www.barcindia.co.in
 
BARC India contracted Kantar Media’s team (previously part of Civolution) to supply the watermarking technology that underpins the world’s largest audience measurement system.
 
“We are happy to have partnered with BARC India to deploy our watermarking technology. With so many new ways of distributing and consuming TV and video content, Kantar Media’s solutions enable BARC India to detect content wherever and whenever it’s consumed,” said Jean Michel Masson, Global Director of Watermarking Solutions, Kantar Media.
 
“We have been able to cross the 400 channel mark in a short span since our launch. This is an achievement and the team at BARC India has done a great job to achieve this target. I am thankful to Civolution and Cineom for their support and technology,” added Partho Dasgupta, CEO, BARC India.  
 
 
- END –
 
About BARC India
 
BARC INDIA is a Joint Industry Body set up in India in 2012 with the specific purpose of designing, commissioning, supervising and owning India’s Television Audience Measurement System. BARC India is a joint venture bringing together the three key stakeholders in Television Audience Measurement, Broadcasters, Advertisers and Advertising & Media Agencies. Their respective apex bodies, the Indian Broadcasting Foundation (IBF), the Indian Society of Advertisers (ISA) and the Advertising Agencies Association of India (AAAI), represent the three industries. The three way alliance ensures that the sizable resources - financial as well as intellectual, required to mount such a massive, continuously running initiative are made available within a robust, transparent and accountable governance framework. Stakeholders, in India and around the world, enjoy uninterrupted access to comprehensive, accurate, reliable and timely television audience measurement system.
 
Web : www.barcindia.co.in      Twitter: @BARCIndia
For further queries please contact: 
Mr. Partho Dasgupta, CEO, BARC India (partho.dasgupta@barcindia.co.in), 02249226611
Ms. Seema Singh, Sr. Manager – PR & Communications (seema.singh@barcindia.co.in), 9702333354

As you may be aware, the state of Tamil Nadu and some adjoining areas have borne the brunt of severe rainfall these past couple of weeks. BARC India expresses its sympathy for the people of the state, and offers its condolences for loss of life and property due to this major crisis. Incessant rains has also caused widespread power-cuts and severe disruptions in communication and TV broadcast networks. This has directly impacted the collection of TV viewership data from the state.  
 
On account of these challenges and disruptions, BARC India is not currently in a position to report data from Tamil Nadu/Puducherry market for Week 48. Data for Week 48, therefore excludes TN/Puducherry, and this has to be factored into any comparisons BMW users make with past reports. Specifically, for undertaking any longitudinal comparison of Week 48 with past weeks, BARC India users/subscribers have been advised to a separate region of “All India excluding TN/Puducherry”.
 
Longitudinal comparisons of any specific market other than TN/Puducherry will remain unaffected. BARC India will release TN data for Week 48 data once it is available.
 
All BARC India users/subscribers have been separately informed and have been advised to get in touch with us for any further clarifications.
Mumbai, India, December 7th, 2015
The Broadcast Audience Research Council (BARC) India has issued a global Request for Information (RFI) as it readies itself to expand audience measurement to the digital space.
 
The move comes in the wake of television becoming a cross-platform medium, available through a variety of distribution systems, including Broadcast, IP, Mobile Networks and a growing number of connected screens through which audio-visual content is consumed.
 
With the initial focus being on measuring TV viewing habits via BAR-O-Meters through watermarking technology, BARC India has built a path breaking audience measurement system for the Indian television market.
 
The RFI stage is limited to understanding the capabilities of Online Video Advertising and Content measurement techniques with regards to panel and census measurement across video types, devices and platforms. After gathering this information, BARC India will issue a subsequent Request for Proposal (RFP) that is realistic in its scope.
 
BARC India aims to measure all forms of Online Video Advertising, including ad breaks in live streams, pre-roll and mid-roll videos, and targeted/addressable advertising linked to the content on broadcaster sites or social media or any other website/apps.
 
In the RFI, applicants need to outline:
 
- How their offerings work.
- What types of video, devices and platforms the company is able to measure.
- At what level of detail.
- Whether the approach requires third party action (eg tagging, encoding or API).
 
Interested parties can send their interests to digitalrfi@barcindia.co.in before 24 December, 2015 and the final solution draft needs to be submitted to BARC India by 22nd January 2016.
 
“At BARC India, our aim is to continually evolve in a way that suits the ever changing content viewing habits. After rolling out the television viewership measurement in the country, we are now ready to take the next leap, that of measuring digital viewing,” said BARC India CEO Partho Dasgupta.
 
- END -
 
For further queries please contact:
Mr. Partho Dasgupta, CEO, BARC India (partho.dasgupta@barcindia.co.in), 02249226611
Ms. Seema Singh, Sr. Manager – PR & Communications (seema.singh@barcindia.co.in), 9702333354

Mumbai, India, October 13th 2015 
 
 
BARC INDIA TO LAUNCH RURAL DATA FROM WEEK 41
 
The Board members of the Broadcast Audience Research Council (BARC) India have decided to release the much awaited rural data, starting next week.
 
With this, BARC India, which currently reports about 55 million households representing C&S universe of 1 Lac+, will expand its reach to 153.5 million TV households, representing All India and all modes of signal. Of this 77.5 million are urban TV households and 76 million are rural TV households.   
 
BARC India, which had recently announced a joint venture with TAM Media to form a meter management company, is working on the dynamics of it and will soon announce its integration plan. 
 
“With the board giving us the go ahead to release the rural data, one will see ‘What India Watches’. We will be releasing the data starting week 41” said BARC India CEO Partho Dasgupta. 
 
 
- END –
 
About BARC India
 
BARC INDIA is a Joint Industry Body set up in India in 2012 with the specific purpose of designing, commissioning, supervising and owning India’s Television Audience Measurement System. BARC India is a joint venture bringing together the three key stakeholders in Television Audience Measurement, Broadcasters, Advertisers and Advertising & Media Agencies. Their respective apex bodies, the Indian Broadcasting Foundation (IBF), the Indian Society of Advertisers (ISA) and the Advertising Agencies Association of India (AAAI), represent the three industries. The three way alliance ensures that the sizable resources - financial as well as intellectual, required to mount such a massive, continuously running initiative are made available within a robust, transparent and accountable governance framework. Stakeholders, in India and around the world, enjoy uninterrupted access to comprehensive, accurate, reliable and timely television audience measurement system.
Web : www.barcindia.co.in      Twitter: @BARCIndia
 
For further queries please contact: 
Mr. Partho Dasgupta, CEO, BARC India (partho.dasgupta@barcindia.co.in), 02249226611
Mr. Jagdeep Dighe, Vice President – Marcom & BDS, BARC India (jagdeep.dighe@barcindia.co.in), 9820215182 
Ms. Seema Singh, Sr. Manager – PR & Communications (seema.singh@barcindia.co.in), 9702333354
Mumbai, India, October 23rd 2015 
 
TV VIEWERSHIP MEASUREMENT GOES RURAL WITH BARC INDIA’S ALL INDIA DATA
 
The Broadcast Audience Research Council (BARC) India today released the much awaited All India data, which includes rural India, a first in the country.  
 
BARC India, a joint industry body comprising the broadcasters, media agencies and advertisers, started rolling out ratings from April, 2015. Now, in a short span of six months, BARC India gives the country what it had promised, a complete and robust view of “What India Watches.”
 
With the release of the All India data, BARC India has expanded its reach to 153.5 million TV households, representing All India and all modes of signal. Of this 77.5 million are urban TV households and 76 million are rural TV households. BARC India will now be reporting Megacities, 10-75 lakh towns, less than 10 lakh urban areas and rural.
 
The BARC India survey shows that lesser time is spent on TV in rural areas. Two in five rural audiences fall in the NCCS AB category, rural India gives younger audiences in the age group of 15-40 years. Last but not the least, with rural India’s ‘Early to bed and Early to rise’ philosophy, the conventional definition of prime time for channels may change.  
 
The week 41 of BARC India ratings has something for everyone. 
 
Highlights of BARC India Week 41 (October 10-16) ratings: 
·         Star Plus maintains its leadership with 804214 Rat (000s) followed by Colors at 708747 Rat (000s).
·         Zee Anmol jumps to number 3 with 609189 Rat (000s).
·         DD National registered an Average Time Spent (ATS) of 53 Min 39 Sec highest among Hindi GECs. 
·         Rishtey is amongst top 10 Hindi GECs with 270072 Rat (000s).  
·         In the news genre, Times Now maintains its leadership with 560 Rat (000s) followed by CNN IBN at 233 Rat (000s).
·         Sports sees major spike in ratings. Star Sports 1 holds number 1 position with 162592 Rat (000s) on the back of Paytm ODI Trophy 2015- India vs South Africa.
·         Star Gold becomes No 1 Hindi Movie channel with 486374 Rat (000s) with the premier of Bajrangi Bhaijaan.
·         Aaj Tak is number one in Hindi News genre with 72067 Rat (000s).
·         Sun TV with 1092231 Rat (000s) topped the Tamil GEC genre. It also becomes the No 1 channel on All India basis ahead of Star Plus and Colors.
·         ETV Telugu maintains No 1 position in Telugu GEC market with 424252 Rat (000s). 
·         Colors Kannada maintains its ranking order in the Kannada GEC space with 211268 Rat (000s).
·         Zee Marathi with 116598 Rat (000s) leads the Marathi GEC genre.
·         In the Malayalam GEC genre, Asianet topped the chart with 413385 Rat (000s).
·          Star Jalsha tops Bengali GEC space with 241463 Rat (000s).
·         Discovery Channel stays ahead of competition with 6433 Rat (000s).
·         Kids genre sees spike in ratings, Nick is the number one kids channel with 97227 Rat (000s).
·          MTV is the No 1 Youth channel with 14219 Rat (000s).
·         ET Now tops the English Business news genre with 484 Rat (000s).
·         Movies Now maintains its leadership in English Movies genre with 3200 Rat (000s) followed by Sony Pix at 1893 Rat (000s). 
·         Zee Café maintains its leadership in English Entertainment genre with 103 Rat (000s). 
 
“I am delighted to present to the Broadcast and Advertising industry the All India Ratings. We have been able to give to the country a view of “What India Watches” as promised,” said BARC India CEO Partho Dasgupta.
 
Weekly Data
     
Week:41 Top 5 Channels - Bangla
Rank Channels Rat (000s) sum
1 STAR Jalsha 241463
2 Zee Bangla 160222
3 Jalsha Movies 57045
4 Colors Bangla 40571
5 Zee Bangla Cinema 31173
WB : NCCS All : Individuals : BARC India base - All India (U+R)
 
Week:41 Top 4 Channels - English Business News
Rank Channels Rat (000s) sum
1 ET Now 484
2 CNBC TV 18 368
3 NDTV Profit and NDTV Prime 108
4 Bloomberg TV 38
All India : NCCS AB : Males 22+ : Individuals : BARC India base - All India (U+R)
 
Week:41 Top 5 Channels - Eng News
Rank Channels Rat (000s) sum
1 Times Now 560
2 CNN IBN 233
3 India Today Television 202
4 NDTV 24x7 183
5 News 9 156
All India : NCCS AB : Males 22+ : Individuals : BARC India base - All India (U+R)
 
Week:41 Top 5 Channels - English Entertainment
Rank Channels Rat (000s) sum
1 Zee Café 103
2 AXN 98
3 Comedy Central 92
4 Colors Infinity SD 88
5 Colors Infinity HD 58
6 Mega Cities : NCCS AB : Individuals : BARC India base - All India (U+R)
 
Week:41 Top 5 Channels - English Movies
Rank Channels Rat (000s) sum
1 Movies Now 3200
2 Sony PIX 1893
3 STAR Movies 1793
4 Zee Studio 1660
5 HBO 1533
6 Mega Cities : NCCS AB : Individuals : BARC India base - All India (U+R)
 
Week:41 Top 2 Channels - Hindi Business News
Rank Channels Rat (000s) sum
1 Zee Business 1099
2 CNBC Awaaz 949
HSM : NCCS AB : Males 22+ : Individuals : BARC India base - All India (U+R)
 
Week:41 Top 10 Channels - Hindi GEC
Rank Channels Rat (000s) sum
1 STAR Plus 804214
2 Colors 708747
3 Zee Anmol 609189
4 Zee TV 588017
5 STAR Utsav 500809
6 Life Ok 459427
7 DD National 381659
8 Sony Entertainment Television 371261
9 SONY SAB 280409
10 Rishtey 270072
HSM : NCCS All : Individuals : BARC India base - All India (U+R)
 
Week:41 Top 5 Channels - Hindi Movies
Rank Channels Rat (000s) sum
1 STAR Gold 486374
2 Zee Cinema 378717
3 Sony MAX 369954
4 Movies OK 190804
5 &pictures 170152
HSM : NCCS All : Individuals : BARC India base - All India (U+R)
 
Week:41 Top 5 Channels - Hindi News
Rank Channels Rat (000s) sum
1 Aaj Tak 72067
2 India TV 69694
3 ABP News 65005
4 News Nation 62737
5 Zee News 50239
HSM : NCCS All : 15+ : Individuals : BARC India base - All India (U+R)
 
Week:41 Top 5 Channels - Infotainment
Rank Channels Rat (000s) sum
1 Discovery Channel 6433
2 National Geographic Channel 4138
3 Animal Planet 3326
4 History TV 18 3128
5 Nat Geo Wild 1382
6 Mega Cities : NCCS AB : Individuals : BARC India base - All India (U+R)
 
Week:41 Top 5 Channels - Kannada
Rank Channels Rat (000s) sum
1 Colors Kannada 211268
2 Udaya TV 154276
3 Suvarna 153873
4 Udaya Movies 140353
5 Zee Kannada 114845
Karnataka : NCCS All : Individuals : BARC India base - All India (U+R)
 
Week:41 Top 5 Channels - Malayalam
Rank Channels Rat (000s) sum
1 Asianet 413385
2 Mazhavil Manorama 85146
3 Flowers TV 77976
4 Surya TV 75531
5 Asianet Movies 74399
Kerala : NCCS All : Individuals : BARC India base - All India (U+R)
 
Week:41 Top 5 Channels - Kids
Rank Channels Rat (000s) sum
1 NICK 97227
2 Pogo TV 89903
3 Cartoon Network 79384
4 Disney Channel 49298
5 Hungama 45675
All India : NCCS All : 4 - 14 years : Individuals : BARC India base - All India (U+R)
 
Week:41 Top 5 Channels - Marathi
Rank Channels Rat (000s) sum
1 Zee Marathi 116598
2 Colors Marathi 73520
3 Zee Talkies 55350
4 STAR Pravah 36992
5 Maiboli 23975
Mah/ Goa : NCCS All : Individuals : BARC India base - All India (U+R)
 
Week:41 Top 5 Channels - Music
Rank Channels Rat (000s) sum
1 Mastiii 113588
2 B4U Music 96364
3 9XM 78800
4 9X Jalwa 46876
5 Sony MIX 38591
All India : NCCS All : Individuals : BARC India base - All India (U+R)
 
Week:41 Top 5 Channels - Sports
Rank Channels Rat (000s) sum
1 STAR Sports 1 162592
2 STAR Sports 3 154779
3 Ten Sports 98566
4 STAR Sports 2 22473
5 Sony SIX 19590
All India : NCCS AB : Males 22+ : Individuals : BARC India base - All India (U+R)
 
Week:41 Top 5 Channels - Tamil
Rank Channels Rat (000s) sum
1 Sun TV 1092231
2 KTV 337657
3 STAR Vijay 183451
4 Polimer 95731
5 Jaya TV 69870
Tamil Nadu/ Puducherry : NCCS All : Individuals : BARC India base - All India (U+R)
 
Week:41 Top 5 Channels - Telugu
Rank Channels Rat (000s) sum
1 ETV Telugu 424252
2 Maa TV 370706
3 Zee Telugu 316913
4 Gemini TV 255329
5 Gemini Movies 178486
AP/ Telangana : NCCS All : Individuals : BARC India base - All India (U+R)
 
Week:41 Top 5 Channels - Bhojpuri
Rank Channels Rat (000s) sum
1 Dangal TV 12650
2 Big Magic Ganga 8138
3 ETV Bihar Jharkhand 5961
4 DD Bihar 3130
5 Anjan TV 2667
Bihar & Jharkhand : NCCS All : Individuals : BARC India base - All India (U+R)
 
Week:41 Top 5 Channels - Youth
Rank Channels Rat (000s) sum
1 MTV 14219
2 Zing 10274
3 Bindass 9645
4 Zoom 6698
5 Channel V 4383
All India  : NCCS All : 15 - 21 years : Individuals : BARC India base - All India (U+R)
 
Week:41 Top 5 Channels - Oriya
Rank Channels Rat (000s) sum
1 Sarthak TV 86337
2 Tarang TV 52529
3 Colors Oriya 19247
4 Odisha TV 18141
5 Alankar 11600
Odisha : NCCS All : Individuals : BARC India base - All India (U+R)
 
 
 
Kindly note that we are making transition from HSM excluding Assam/NE to HSM including Assam/NE for the HSM definition in our BMW software. The data shared is for HSM excluding Assam/NE. 
 
 
- END –
 
About BARC India
BARC INDIA is a Joint Industry Body set up in India in 2012 with the specific purpose of designing, commissioning, supervising and owning India’s Television Audience Measurement System. BARC India is a joint venture bringing together the three key stakeholders in Television Audience Measurement, Broadcasters, Advertisers and Advertising & Media Agencies. Their respective apex bodies, the Indian Broadcasting Foundation (IBF), the Indian Society of Advertisers (ISA) and the Advertising Agencies Association of India (AAAI), represent the three industries. The three way alliance ensures that the sizable resources - financial as well as intellectual, required to mount such a massive, continuously running initiative are made available within a robust, transparent and accountable governance framework. Stakeholders, in India and around the world, enjoy uninterrupted access to comprehensive, accurate, reliable and timely television audience measurement system.
Web : www.barcindia.co.in      Twitter: @BARCIndia
For further queries please contact: 
Mr. Partho Dasgupta, CEO, BARC India (partho.dasgupta@barcindia.co.in), 02249226611
Mr. Jagdeep Dighe, Vice President – Marcom & BDS, BARC India (jagdeep.dighe@barcindia.co.in), 9820215182 
Ms. Seema Singh, Sr. Manager – PR & Communications (seema.singh@barcindia.co.in), 9702333354 
Mumbai, India, September 30th 2015
 
BARC India (Broadcast Audience Research Council) and Médiamétrie announce the integration of Indian TV audiences into the Eurodata TV Worldwide service.
 
In October 2015, Eurodata TV Worldwide, the world leader in the commercialisation of overseas TV audiences, will integrate the television audiences of BARC India into its services. Eurodata TV already covers more than 100 countries and 6,300 channels in five continents.
 
Indian television market audiences will also enrich NoTa (News On The Air), Eurodata TV’s new international programme monitoring service launched in 1997. India represents a strategic territory for international audiovisual market stakeholders thanks to a population of 1.2 billion inhabitants, an average age of 27 years, its economic dynamism (3rd GDP in the world, 7.2% of growth in 2014), and the size of its television market with 153.5 million households equipped with TVs as on March 2015
 
With this partnership, Eurodata TV will provide daily data (with a weekly reporting lag) for its customers about programming, content and programme audiences in India by target group: producers, distributors, broadcasters, rights managers, sponsors, etc. For example, on 18 September 2015, 114 million Indians watched television between 7 pm and 11 pm. And, BARC will be able to compare the data for its television market with that from countries already covered by Eurodata.
 
“Thanks to this agreement, Médiamétrie will offer its international customers a more in- depth analysis of the Indian television market, which is one of the leading markets in the world” declared Laurent Battais, Executive Director of Eurodata TV Worldwide. “BARC will be able to benefit from our international sales force and offer the Indian market visibility in five continents.”
 
Partho Dasgupta, CEO of BARC India said,  "There is a lot of demand for Indian audience data globally and this tie-up will satisfy that demand. We are very happy to partner with Eurodata TV as our reseller for the rest of world which will help us grow in reach and popularity. I am certain that with the immense experience of Eurodata TV the relationship will be mutually beneficial."      
 
- END –
 
About BARC India
 
BARC INDIA is a Joint Industry Body set up in India in 2012 with the specific purpose of designing, commissioning, supervising and owning India’s Television Audience Measurement System. BARC India is a joint venture bringing together the three key stakeholders in Television Audience Measurement, Broadcasters, Advertisers and Advertising & Media Agencies. Their respective apex bodies, the Indian Broadcasting Foundation (IBF), the Indian Society of Advertisers (ISA) and the Advertising Agencies Association of India (AAAI), represent the three industries. The three way alliance ensures that the sizable resources - financial as well as intellectual, required to mount such a massive, continuously running initiative are made available within a robust, transparent and accountable governance framework. Stakeholders, in India and around the world, enjoy uninterrupted access to comprehensive, accurate, reliable and timely television audience measurement system.
Web : www.barcindia.co.in      Twitter: @BARCIndia
 
For further queries please contact:
 
Mr. Partho Dasgupta, CEO, BARC India  (partho.dasgupta@barcindia.co.in), 02249226611
Mr. Jagdeep Dighe, Vice President – Marcom & BDS, BARC India (jagdeep.dighe@barcindia.co.in), 9820215182 
Ms. Seema Singh, Sr. Manager – PR & Communications (seema.singh@barcindia.co.in), 9702333354 
 
 
About Eurodata TV Worldwide     
 
Created by Médiamétrie, Eurodata TV Worldwide analyses and distributes data from television audience measurement companies around the world, based on its partnership agreements. The database of Eurodata TV Worldwide includes over 6,300 channels in more than 100 countries and provides exhaustive daily information covering schedules, content, production, international distribution and audience levels for programmes by target, sourced directly from its worldwide counterparts. These results are exploited in a range of services that aid decision-making by audiovisual professionals worldwide: producers, distributors, broadcasters, rights managers, sponsors, etc.
 
Twitter: @EurodataTV 
 
 
About Médiamétrie 
 
The industry leader in media research, Médiamétrie observes, measures and analyses audience behaviour and market trends. Created in 1985, Médiamétrie is expanding its activities in television, radio, the internet, cinema, mobile phones, and the cross-media sector in France and abroad. In Médiamétrie generated a turnover of €82.4m.
 
Twitter: @Mediametrie
Twitter: @Mediametrie
Press Contact:
Benoit David                      Isabelle Lellouche Filliau
Phone: +33 (0) 171 099 318 Phone: +33 (0) 147 589 726
Mumbai, India, September 23rd 2015
 
The Broadcast Audience Research Council of India (BARC India), the television rating company formed by broadcasters, advertising agencies and advertisers today appointed Nielsen as the agency to conduct India’s largest Universe Estimation study on television ownership & viewing habits.
 
The study will provide the marketing industry with an in-depth understanding on count and composition of television households in the country, with updated numbers over time as industry currency, addressing questions such as number of televisions per household, viewers and viewing habits. With a focus on providing a robust and expanding panel to measure television ratings in the country, the study will also gather data on television owning households in small towns and rural India. As an additional layer to measuring television audiences, the study will also capture the paradigm shift in content viewing between linear mediums like the television set, and also digital mediums such as smartphones, tablets, PCs etc. 
 
Nielsen was chosen after a rigorous pitch process, and was awarded the contract based on their superior understanding of the environment and challenges; and the use of novel technology and processes. As part of the study, Nielsen will cover 3 lakh households sample size, and the first round of findings will be released by BARC in early 2016. This by far is the largest such study. The technology used ensures a quick turnaround hence the data will not get dated when it’s released.
 
The study will be conducted using innovative technology, and with a digital focus. Tools and methods like Computer Aided Personal Interviews, GPS technology and Phone number validation via OTPs will be deployed to ensure greater efficiency in the interview process, increased accuracy and transparency  through the end to end process.
 
Partho Dasgupta, Chief Executive Officer, BARC India said, “As we introduce a new system of television ratings in the country, we are also cognisant of the need to understand the changing  television audience across the country. This pioneering study will help address many questions faced by the industry today, and be a ready reckoner for marketers and advertisers, besides helping the panel expansion for television measurement as well. The methodology that has been selected will reduce the time taken for the study, and allow for a quicker turnaround compared to traditional methods”
 
“The appointment is a testimony to Nielsen’s expertise, and we are excited about being chosen by BARC on this prestigious project. Our vast infrastructure, quality processes and latest technology in data capture and world-class standards, lends a perfect combination to ensure that this study, arguably the largest one of its kind in the country, within the media sector, gets completed in record time.” said Prashant Singh, Managing Director, Nielsen India.
 
- END –
 
About BARC India
BARC INDIA is a Joint Industry Body set up in India in 2012 with the specific purpose of designing, commissioning, supervising and owning India’s Television Audience Measurement System. BARC India is a joint venture bringing together the three key stakeholders in Television Audience Measurement, Broadcasters, Advertisers and Advertising & Media Agencies. Their respective apex bodies, the Indian Broadcasting Foundation (IBF), the Indian Society of Advertisers (ISA) and the Advertising Agencies Association of India (AAAI), represent the three industries. The three way alliance ensures that the sizable resources - financial as well as intellectual, required to mount such a massive, continuously running initiative are made available within a robust, transparent and accountable governance framework. Stakeholders, in India and around the world, enjoy uninterrupted access to comprehensive, accurate, reliable and timely television audience measurement system.
Web : www.barcindia.co.in      Twitter: @BARCIndia
For further queries please contact:
Mr. Partho Dasgupta, CEO, BARC India  (partho.dasgupta@barcindia.co.in), 02249226611
Mr. Jagdeep Dighe, Vice President – Marcom & BDS, BARC India (jagdeep.dighe@barcindia.co.in), 9820215182 
Ms. Seema Singh, Sr. Manager – PR & Communications (seema.singh@barcindia.co.in), 9702333354 
 
About Nielsen
Nielsen N.V. (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance.  Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the world’s population. For more information, visit www.nielsen.com.
Contact:
Prashant Singh, MD, Nielsen India  Prashant.Singh@nielsen.com
Franko William, Director, Communications, Nielsen India Franko.William@nielsen.com 
 
 
 
 
Inline image 3
 
 
Inline image 4
Mumbai, India, August 27th 2015
 
BARC India, the television rating company formed by broadcasters, advertising agencies and advertisers and TAM India, the television audience measurement joint venture between Nielsen and Kantar, today announced the formation of a new Meter management company. This will run the meter operations and will supply raw data to BARC India. Meters will be deployed based on BARC’s sample design and the ratings will be computed and disseminated through BARC India’s software. This ratings data will be the sole trading currency for the country, giving advertisers, broadcasters and agencies accurate and quality measurement.
 
The meter company will have the meter assets and panel management operations of the present BARC India and TAM India panels, which will be jointly owned by BARC India, Nielsen and Kantar with management control resting with BARC India. To start with, the company will have 34,000 meters covering all of India, and will supply raw data to BARC, which will use its own statistical processes and sampling design. The details of the formation and roll out of this new company will be shared in the coming weeks.
 
TAM India will continue to provide its non-TV ratings services to the market, notably AdEx - Advertising Expenditure for TV, Print, Radio, RAM - Radio Audience Measurement, Eikona - PR Audit, TAM Sports Measurement and S-Group Consulting.
 
Commenting on the development, Punit Goenka, Chairman of BARC India said, “This partnership is a big step forward and in this era of cooperation, we welcome this move forward as a joint industry body. The technology and methodological prowess of BARC, combined with the extra meters and the field force will definitely help the industry progress.”
 
“This new venture represents our organization’s commitment to providing precise and stable data around the world, and draws strengths from both BARC India and TAM India,” commented Steve Hasker, Global President, Nielsen. “We look forward to the great coverage and representation this new partnership will deliver.”
 
Eric Salama, CEO of Kantar said: “We are happy to cooperate with BARC India to be able to provide clarity and a large single sample for the industry and to keep India as a key market for us.”
 
- END –
 
About BARC India
 
BARC INDIA is a Joint Industry Body set up in India in 2012 with the specific purpose of designing, commissioning, supervising and owning India’s Television Audience Measurement System. BARC India is a joint venture bringing together the three key stakeholders in Television Audience Measurement, Broadcasters, Advertisers and Advertising & Media Agencies. Their respective apex bodies, the Indian Broadcasting Foundation (IBF), the Indian Society of Advertisers (ISA) and the Advertising Agencies Association of India (AAAI), represent the three industries. The three way alliance ensures that the sizable resources - financial as well as intellectual, required to mount such a massive, continuously running initiative are made available within a robust, transparent and accountable governance framework. Stakeholders, in India and around the world, enjoy uninterrupted access to comprehensive, accurate, reliable and timely television audience measurement system.
 
Web : www.barcindia.co.in
 
Twitter: @BARCIndia
 
For further queries please contact :
Mr. Partho Dasgupta, CEO, BARC India (partho.dasgupta@barcindia.co.in), 022-49226611
Mr. Jagdeep Dighe, Vice President – Marcom & BDS, BARC India (jagdeep.dighe@barcindia.co.in), 9820215182
 
About Nielsen
 
Nielsen N.V. (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the world’s population. For more information, visit www.nielsen.com.
 
Contact: Prashant.Singh@nielsen.com
 
About Kantar Media
 
Kantar Media is a global leader in media intelligence, providing clients with the data they need to make informed decisions on all aspects of media measurement, monitoring and selection. Part of Kantar, the data investment management arm of WPP, Kantar Media provides the most comprehensive and accurate intelligence on media consumption, performance and value. For more information, visit www.kantarmedia.com
 
Contact: eric.salama@kantar.com


Mumbai, India, August 18th 2015
 
At a function in Ahmedabad today, Team Make In India conferred the 'Make In India Award for Excellence -2015' to BARC India.
 
A JIB, launched in April 2015, BARC India is extremely happy to be the recipient of this prestigious award in its year of launch itself and that too in the first year of the Award’s institution. Attended and inaugurated by Shri. Kalraj Mishra (Cabinet Minister) and Chief Guest and Shri. Govindbhai Patel, MOS for Science and Technology, the event took place at Mahatma Mandir, Gandhinagar, Gujarat (Venue for Vibrant Gujarat).
 
In its pursuit of measuring "What India Watches", this early recognition and first Award - is inspiration for Team BARC India which is focusing on its 'Make In India' belief through its locally manufactured 'BAR-O-meter' at 1/6th cost of globally available meters thus providing scalability in future for robust and accurate data for generations to come.
 
Team BARC India, thanks all its stakeholders, associates and executives along with members of its Technical Committee, Board of Directors, the apex bodies of IBF, AAAI, ISA and the Government of India and Prasar Bharti for their combined support and help in building the World's largest television audience measurement system.
Mumbai, India, August 16th 2015
 
Television rating agency Broadcast Audience Research Council (BARC) India has said it will start reporting data for urban and rural population with less than 1 lakh from next month.
 
"BARC India is releasing data of urban markets with a population of 1 lakh and above. The same for less-than 1 lakh urban and rural markets is yet to be released, which we are expecting to report in September," BARC India CEO Partho Dasgupta told PTI.
 
Currently, the agency releases data from 10,760 households (1L+ cable and satellite) and going forward, it will be reporting on 20,000 households.
 
BARC India has invested Rs 280 crore this year, which includes Rs 100 crore in the watermarking technology.
 
It also plans to report data on the digital platform, going forward.
 
"We are actively working on content consumption on digital platform. We will continue with our expansion plans in going digital and increasing meter count every year by 10,000. The road map includes possibilities of reporting TV viewing not just on TV but across other digital mediums and platforms to make the most of the watermarking technology, which is platform agnostic," Dasgupta said.
 
Watermarking technology is a method of embedding data into digital multimedia content, which is used to verify the credibility of the content or recognise the identity of the digital content's owner.
 
BARC India currently provides ratings on a weekly basis.
 
Asked if it would look at providing daily ratings, he said, "Theoretically and technologically, daily rating is possible. But poor infrastructure and power supply across our country make it a difficult proposition."
 
BARC India is promoted by three apex joint industry bodies - Indian Broadcasting Foundation (60 per cent), Indian Society of Advertisers (20 per cent) and Advertising Agencies Association of India (20 per cent).
 
It was set up in 2012 with the specific purpose of designing, commissioning, supervising and owning India's television audience measurement system, which reported the first weekly data in April this year.
Mumbai, India, July 29th 2015
 
The World’s largest and future ready television audience measurement service in India crosses another milestone in its history.
 
We are happy to announce that BARC India, a Joint Industry Body (JIB) has been granted Registration for operating as Television Rating Agency under the Policy Guidelines for Television Rating Agencies in India by the Ministry of Information and Broadcasting.
 
BARC India is happy to have the support of all its stakeholders – broadcasters, media agencies and advertisers in our Journey so far since April 2015, when we launched with Wk 16 Data Reporting 10,760 HHs (1L+ C&S) and later in June 2015 when we published Wk 21 Data Reporting 47,293 Individuals.
Mumbai, India, May 28th 2015

 

It’s been a month now since BARC India launched services with week 16 data from a panel of about 12,000 households from cities and towns with population more than 100,000 all India. This includes states like Jammu Kashmir, North East and Goa, which were never measured earlier.

 

The Board of Directors of this Joint Industry Body have now decided to take the next step to release Individual Ratings Data starting with Week 21 (Saturday, 23rd May to Friday, 29th May). This will now be released every Thursday from 4th June.

 

Partho Dasgupta, CEO – BARC India is happy to share this good news…“Response from Broadcasters and Advertising Agencies has been very good. While all Broadcasters were using the household data to their benefit – now with Individual data releasing, media planners, buyers and advertisers can make the most of it too. This is the next launch in our series of phased launches for the world’s largest and most modern audience measurement system.”

BestMediaInfo Bureau | Delhi | June 30, 2015
 
Last week’s torrential rains in Mumbai that brought the so-called maximum city to a halt also served as a litmus test for the robustness of BARC India’s television rating system. Earlier, BARC's India software might was quite evident during the Nepal earthquake and the court’s verdict on Salman Khan in the third week of its launch itself.
 
BestMediaInfo.com brings an exclusive analysis on television news consumption behaviour during last week’s torrential downpour in Mumbai. The rare insights fetched through the BMW software of BARC India indicates the robustness of the system involved in delivering television audience viewership measurement and analytics.
 
Friday, June 19, was the day when torrential rains wreaked havoc in Mumbai and its suburbs leading to cancellation of local train services that left thousands of commuters stranded. And television news channels were the primary source of information for Mumbaikars as people were glued to their TV screens for regular updates on how the rains were affecting their lives.
 
In Week 24 (June 13 – June 19), there was almost 60% spike in overall ratings for News Channels (English, Hindi and Marathi News) wherein ABP Majha had the highest ratings in the Mumbai market, followed by Aaj Tak and Zee 24 Taas.




Further analysis of data shows that the highest coverage (reach) increase was for Hindi News channels in the Mumbai market, and the highest time spent per viewer (ATSV) increase was seen for Marathi News channels.





During the downpour on Friday, which was also the last day of Week 24, there was over 400% jump in ratings for all News channels combined wherein Marathi News channels were on top among all the News channels compared to the previous three Fridays.



On the other hand, coverage of Hindi news channels were highest on Friday.



The average time spent per viewer on Friday when compared with the rest of the week was higher for any channel than the rest of the six days.



Analysing the data considering time bands across the day throws more interesting insights. There was a clear rise in Rat 000 (sum) on Friday of Week 24 for all News channels combined in Mumbai market. In the 7 – 11 AM time band, the increase was to the tune of 480% compared to the previous weeks.



The maximum ratings in Mumbai market on Friday was for Zee News, though the morning peak started with ABP News.



Among Marathi news channels, Zee 24 Taas peaked in morning hours till 0900 hours but ABP Majha took over in the afternoon from 1330 – 1830 hours.



Times Now had clear-cut peaks throughout the day on Friday in Mumbai market leaving all the other English News channels behind.

Mumbai, India, June 4th 2015
 
The World's largest and future ready television audience measurement service in India crosses another milestone in its history.
 
BARC India rolls out its first set of data on Individual viewership starting with Week 21 – Sat 23rd May to Fri 29th May 2015.
 
The good news is that starting week 21, subscribers of BARC India will get both – household and individual viewership ratings data on their BARC India Media Workstation (BMW) user software.
 
Like earlier BARC India will be releasing data for 1 lac+ C&S markets which corresponds to a sample size of 47,293 Individuals and 10,760 Households utilizing 12,000 Households data.
 
Individual viewership ratings data will now be available in following cuts:
 
Gender: Male, Female
 
NCCS – The New SEC: New SEC A, New SEC B, New SEC C, New SEC D/E
 
Life stages will be reported through relevant age cuts as follows:
 
Kids (4-8 yrs), Tweens & Schoolers (9-14 yrs), Youth (15-21 yrs), Young Adults (22-30 yrs), Adults (31-40 yrs), Peak (41-50 yrs), Mature (51-60 yrs), Seniors (61 yrs+)
 
For BARC India the journey continues as we move on our mission of Solving the Puzzle with newer milestones to usher in a whole new era of intelligence and analytics.
 
FACTS ABOUT BARC India for a re-cap:
 
  • Phase I: 1L+ C&S HHs – Empanelled – 12,000, Reporting - 10,760 households (1L+ C&S). Household universe is 54.99 mn and corresponding Individual Universe will be 231.67 mn.
  • Phase II: Including Less than 1 Lac - Urban + Rural – Empanelled – 22,000 HH, Reporting – 20,000 HH
  • 6 control variables - Population Class, NCCS, Gender, Education of Individuals, Mother Tongue, Household Size
  • Reporting Parameters are as follows:
    • Minute by Minute Data
    • Weekly Reporting
    • Week Definition – Saturday to Friday
    • Release Day – Thursday
    • Reporting at Individual and Household Level 
QUOTE FROM MR. PARTHO DASGUPTA, CEO – BARC India
"The journey of Solving this Puzzle brings us to another interesting milestone as we start reporting both Individual and Household viewership ratings data. While all Broadcasters were using the household data to their benefit – now with individual data releasing, media planners, buyers and advertisers will make the most of it too. This is the next launch in series of phased launches for the world's largest and most modern audience measurement system."
 
HIGHLIGHTS AS FOLLOWS FOR WK 21:
"The journey of Solving this Puzzle brings us to another interesting milestone as we start reporting both Individual and Household viewership ratings data. While all Broadcasters were using the household data to their benefit – now with individual data releasing, media planners, buyers and advertisers will make the most of it too. This is the next launch in series of phased launches for the world's largest and most modern audience measurement system."
 
Zee TV moves up to No. 3 position in Individual ratings data from its earlier No. 4 position in Household ratings data (HSM 1L+ C&S)
  •  IPL - We observe 49.4 mn individuals in 20.7 mn homes spent average of 1hr 8 mins watching the IPL Final. This corresponds to 11.24 mn Rat'000s (Between 7:30pm to 1:00am) (All India 1L+ C&S) - Combined for Sony MAX, Sony SIX, Sony SIX HD
  • Times Now leads convincingly in English news category, while India Today with its new brand name (from Headlines Today) has higher Reach and is No.2 this week (All India 1L+ C&S)
  • Colors is Prime Time Hindi GEC leader in Individual ratings (7:00pm to 11:30pm) (HSM 1L+ C&S)
  • Star Plus is leading Hindi GEC channel of the country (HSM 1L+ C&S)
  • Sun TV is a dominant leader in Tamil Nadu market (1L+ C&S)
  • Colors Kannada is the market leader in Karnataka market (1L+ C&S)
  • Pogo is the market leader in Kids category (All India 4-14 yrs 1L+ C&S)
  • Discovery is the leader in the infotainment category (All India 1L+ C&S)
  • Zee Telugu is a dominant leader in AP/Telangana market (1L+ C&S)
  • CNBC TV 18 is the leading English Business News Channel (All India 1L+ C&S)
FIRST LOOK AT DATA FOR WEEK 21 – SATURDAY 23rd TO FRIDAY 29th MAY 2015.
 
1. Hindi GEC – Top 10

 
Mumbai, India, June 3rd 2015
 
BARC India continues the evolution of India's TV rating system with its latest innovation - #BARCTweet. In partnership with Twitter, BARC India, the world's largest and future ready television audience measurement service, now gives TV viewers as well as industry insiders, weekly ratings data on-the-go and delivered almost instantly right to their Twitter timeline.
 
If you're looking for topline television audience ratings data, simply Tweet with the hashtag #BARCTweet followed by your data request e.g. #BARCTweet Top 5 Telugu Programs. You will receive a Reply from @BARCIndia with the data you requested.
 
While BARC India's subscribers have access to all the data on a weekly basis, this unique  service is available free of cost to any non-subscriber. This underlines the transparency that is at the very core of the BARC India philosophy.
 
As a joint industry body, BARC India has always believed and followed a brand philosophy of communicating and engaging with stakeholders across all Broadcasters, Media Agencies and Advertisers in India.
 
This unique new offering of #BARCTweet in association with Frrole, Inc. – a Social Data Intelligence Setup manning the backend software, will now make reaching out to consumers possible bringing to life one of BARC India's key goals. This also underlines the innovative nature of Twitter and the possibilities for partners.
 
This latest step towards an open TV rating service is another in a series of advances like BARC India Media Workstation (BMW) and SpotTrek (Next day of telecast - spot monitoring and certification service).
 
Partho Dasgupta – CEO, BARC India says "In keeping with our focus on Technology, BARC India is geared for new possibilities and opportunities to connect with all who are keen on knowing more about the television audience measurement service in India and are therefore proud to present a World First with the launch of hashtag #BARCTweet with the Twitter India team."
 
Added Rishi Jaitly, Market Director, South & Southeast Asia, Twitter, "BARC India's ambition to innovate and create a unique value proposition for users is something we admire. Twitter believes in the power of information and this empowers all users equally which is very exciting from a Twitter point of view."
Mumbai, India, July 19th 2015
 
BARC India is looking at adding more broadcasters and agencies from the industry as subscribers by offering them various sops. 
BARC India currently has more than 370 channels and agencies on board as subscribers, which comprise approximately 94 per cent of the total viewership of channels in India, whereas the agencies control about 95 per cent of the ad spends on television. 
 
Now with its larger objective of inclusiveness, BARC India has decided to help all the other broadcasters and agencies to use its data and insights.
The television ratings monitoring agency has launched special initiatives together with the Indian Broadcasting Foundation (IBF) and Advertising Agencies Association of India (AAAI) to motivate broadcasters and agencies who are yet to invest and subscribe for BARC India's commercial services.
 
The highlights of the offerings for broadcasters are as follows:
  • 'Special Limited Period Offer' with lease, rental and buy-back option
  • Limited period offer, closes on 15 August, 2015
  • Installation, testing, commissioning and maintenance for entire contract period would be taken care by Cineom, the authorised resellers of watermarking equipment of Civolution. 
  • Post placing the order with Cineom, broadcasters can subscribe to BARC India's commercial services Highlights of the offerings for agencies are as follows:
  • Special Prime and Supreme packages have been designed for small and medium sized ad agencies
  • A special discount is especially being offered for AAAI member agencies
Star India CEO and IBF president Uday Shankar says, "As a joint industry body – BARC India has always kept the interest of industry stakeholders at the forefront. I look forward to newer broadcasters joining this special initiative designed to facilitate and ease the financial burden. This will help the broadcast ecosystem in India."

AAAI president M G Parameswaran adds, "I am happy that BARC India has extended a special offer to small and medium sized ad agency members of AAAI, our largest constituency. I am hopeful that many of them will avail of this special offer, join the movement and benefit from the state-of-art rating systems offered by BARC India."
By BARC India
Mumbai, India, May 14th 2015



Like the Seismograph helps measure an earthquake, BARC India's BMW software helps analyze and gain rare insights on Television audience viewership measurement and analytics in times of hell, distraught and celebration.
 
All media has contributed to creating awareness and sensitivity around such shattering incidents both natural and manmade!
 
With published data for 3 weeks (Week 16, 17 and 18) for all BARC India subscribers to refer to, in this Press Note - we share exclusive analysis on News (Hindi and English) consumption on TV.
 
Here it goes…
 
Hindi News:
 
We observe Aaj Tak has been the market leader for all 3 weeks closely followed by ABP News, among top 8 News channels



We also observed ratings of Hindi News channels peaking on 25th Apr (Nepal Earthquake), the ripple effect is observed for next 3 days. On 6th May peak in viewership due to Salman Khan News



News channels as can be seen in the graph below started peaking around 11:45 am on 25th Apr (Nepal Earthquake)



ABP News as seen in the graph below takes over no.1 position (Salman Khan Story) on 6th May



25th Apr – Earthquake News:
 
Increased viewership on 25th April we can see - from Delhi, Guj for all Hindi News



Our Teleview Report as seen under: Channels breaking news on Nepal Earthquake: ABP News at 11:44:53, Aaj Tak at 11:44:54, India TV at 11:45:50 & Zee News at 11:46:30



Here's also sharing the Reach Grid on 25th April: Reach is maximum for Aaj Tak, followed by ABP news



6th & 8th May – Salman Case

Interesting observation to take note of is ABP News rat ‘000s were highest on 6th May, whereas Aaj Tak gained on 8th May



English News:

In all 3 weeks Times Now is the clear market leader with around 38% channel share in the current week.



We also observe that English News Channels peak in ratings on 25th Apr (Nepal Earthquake) & on 6th May in viewership due to Salman Khan News. Though unlike Hindi News, higher traction was seen on 6th May.



Clearly, English News Channels gets less traction as compared to Hindi News Channels on 25th Apr for the Nepal Earthquake News



We also observe that English News Channels peaks post 4 pm on 6th May, with different peaks for different channels as seen under



Our Teleview Report as seen under: On 25th April we observe, CNN IBN breaks the news at 11:45:52 am followed by Times Now at 11:46:40 am, NDTV 24x7 at 11:46:43 am and Headlines Today at 11:48:43 am – but Times Now's persistence with the story gave them the viewership numbers.



(for almost a minute after CNN IBN broke news – other 3 channels were running ads as seen above)

 
Over a minute later, at 11:47:17 am all channels were showing the news.




And finally we share the Rat 000s Grid: Times Now getting traction on 25th Apr. and 8th May. Higher for CNN IBN on 6th May




We are sharing this exclusive report given the sensitivity and the dynamics of the real world and its impact in the reel world.

Mumbai, India, March 30th, 2015

Broadcast Audience Research Council (BARC India) India has appointed Dr. Sumit Chowdhury as Technical Advisor to the organisation. This is a move to align and streamline technology processes since almost 76% of BARC India spends are on technology. As BARC India moves closer to launch, Dr. Sumit Chowdhury's mandate is to measure and automate all critical processes and to create a mission-critical infrastructure that scales to the requirements of the industry. Sumit will also contribute to the creation of other information products from the vast amount of data collected by BARC India.

Dr Sumit D Chowdhury is the Founder of Gaia Smart Cities, an M2M/IOT company focused on telecom and ICT solutions for smart cities. Until recently, he was a President of Reliance Jio where he was initially the CIO and then establishing their Enterprise business. Prior to Jio, he was a Vice President of IBM, CIO of Reliance Communications and Partner with KPMG. He is an authority on Telecom, Media, Entertainment and Information Technology. He is an undergraduate from IIT Kanpur and MS and Ph.D. from Carnegie Mellon University, where he is an adjunct faculty teaching various aspects of industrial automation, telecom and Smart Cities.

Partho Dasgupta, BARC India CEO, says, "As we are gearing up for launch, Sumit's excellent background and experience in telecom, media entertainment and other industries will ensure all systems scale and are in sync and automated for the big data factory that we would be running.”

Talking about his appointment, Sumit said, "It is great to be a part of a start-up which is slated to be the biggest television audience measurement system across the world and I look forward to a whole new world of excitement as I join Team BARC India in Solving the Puzzle."

By Partho Dasgupta, CEO, BARC India 
Mumbai, India, March 4, 2015

Currently in its last week of training sessions across Mumbai and Delhi, the team is in high spirits gauging the encouraging and positive response from all those who attended the BMW – User Software training program.

As the team gets ready for its ‘soon to be launched' commercial services, Broadcasters and Media Agencies are being contacted and being informed about BARC India's Pricing Philosophy. BARC India has designed a standard pricing model for its principal stakeholders in keeping with the spirit of transparency and equality. While the industry as a whole will pay out roughly the same amount as it would have been paying, the way it works out to individual entities would be more scientific, objective and different.

The Pricing philosophy for Broadcasters is a flat cess as a % of net TV advertising billing. This cess % will be constantly reviewed at periodic intervals to account for any change in the base cost due to change in sample size etc.

The philosophy for media agencies is based on the Equaliser model which works on three parameters that distinguish one agency from the other - (1) Billing (Number of clients serviced by the agency), (2) Footprint (Markets being catered for planning & servicing e.g. All India, HSM, South etc.) and (3) Scale (Number of categories handled by the agency). Weights have been assigned to each factor to arrive at the final pricing which has been designed and vetted by EY (Ernst & Young).

Discounts on early payments, premium subscription packages, customised reports etc. have all been laid out for the customers to choose from.

In continuation of its technical prowess, BARC India has designed a secured online pricing widget wherein both broadcasters and agencies fill their respective subscription details basis which proposals are sent out. This time again, BARC India has got the timing right and planned the roll-out of pricing well in advance to ensure sign-ups, installation and acquaintance of BMW happens before the commercial roll-out.

Those wanting to know more can contact on the following email id subscription@barcIndia.co.in

Time to sign-up now!!

About BARC India

BARC India is a joint industry body set up in India in 2012 with the specific purpose of designing, commissioning, supervising and owning India's Television Audience Measurement System. BARC India is a joint venture bringing together the three key stakeholders in television audience measurement - broadcasters, advertisers and advertising & media agencies. Their respective apex bodies, the Indian Broadcasting Foundation (IBF), the Indian Society of Advertisers (ISA) and the Advertising Agencies Association of India (AAAI), represent the three industries. The three way alliance will ensure that the sizable resources - financial as well as intellectual, required to mount such a massive, continuously running initiative are made available within a robust, transparent and accountable governance framework. Stakeholders, in India and around the world, would enjoy uninterrupted access to comprehensive, accurate, reliable and timely television audience measures.

Web : www.barcIndia.co.in
Twitter : @BARCIndia

For further queries please contact:
Mr. Partho Dasgupta, CEO, BARC India
Email : partho.dasgupta@barcIndia.co.in
Phone : +91 22 49226611

Mr. Jagdeep Dighe, Vice President – MarCom & BDS, BARC India
Email : jagdeep.dighe@barcIndia.co.in
Phone : +91 9820215182

By BestMediaInfo - Special Issue,

January, 2015

By Partho Dasgupta and Suma Ramesh, of BARC India team

Broadcast Audience Research is a puzzle that has vexed broadcasters, advertisers and advertising and media research agencies in India for decades. A country with an estimated television audience of 153 million homes and growing, needed to have credible information about television viewing habits.

BARC India promises to solve this puzzle uniquely and while at it, we are often asked for details on differentiators that keep BARC India in the lead. In this article, I focus upon one such key differentiator which is NCCS – the New SEC.

How does one exactly define SEC ?

SEC is an indicator of the propensity of a consumer to purchase different products. ‘High' SEC rating suggests that the household has a high propensity to purchase high value items. Note that this does not imply that households with low SEC profile do not purchase high value consumer goods – but they merely have a low propensity to do so.

READ MORE

By BARC INDIA Monday, August 4, 2014

Mumbai, India, August 4, 2014 - Broadcast Audience Research Council (BARC) India has appointed Romil Ramgarhia as Chief Business Officer of the organisation. This is a move to strengthen its core management team as BARC INDIA moves closer to the launch of its services. In his new role, Romil will report into Partho Dasgupta, CEO of BARC INDIA.

Romil brings with him more than 12 years of experience across media, telecom and manufacturing sector. In his last role, Romil was the Chief Commercial Officer at ZEEL. Before joining ZEEL, he was also associated with Viacom18, Bharti Airtel, Asian Paints and ACC, in different capacities.

Punit Goenka, MD and CEO, ZEEL and chairman, BARC INDIA, said "Romil has played a key role during his limited assignment at ZEEL. It is unfortunate that he has quit ZEEL however I am confident that his rich experience will bring greater value to BARC INDIA. As he now moves on to a new challenge in a new role and domain, I wish him luck for his continued success."

Dasgupta, BARC INDIA CEO, says, "BARC INDIA is moving closer to launch. Romil has an excellent background in broadcast, in telecom and in other industries. He was already associated with BARC INDIA as part of its Commercial Committee and hence is well initiated in the processes. With his great business acumen he will further strengthen the organization.”

Talking about his appointment, Romil said, "My assignment with ZEEL and Viacom18 has been one of my most challenging as well as gratifying periods of my professional career. It is great to be a part of a start-up which is slated to be the biggest audience measurement system across the world."