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AUDIENCE DAY

An Audience Day is a 24 hour period starting from 02:00 to 25:59.

Terminologies – Individuals

atr%

The percentage of a target audience who viewed any TV channel, averaged across minutes.

atr’ 000

Number of individuals in 000s of a target audience who viewed any TV channel, averaged across minutes.

ats (univ)

Average Time Spent on the "Event" by all individuals in the Universe.

ats (viewer)

Average Time Spent by viewers of the "Event".

Terminologies – Households

atr%

% of target households where any TV channel was on, averaged across minutes.

atr’ 000

Number of target households in 000s where any TV channel was on, averaged across minutes.

ats (univ)

Average Time Spent on the "Event" by all households in the Universe.

ats (viewer)

Audience category classifies the TV viewer in categories like age, gender and marital status. This helps in analysing the viewership for a channel, TV show or a time slot.

Audience Profile

An audience profile divides the main audience category into its subcategory.  Audience profiles are mostly represented in percentages.

BARC (Broadcast Audience Research Council

Audience category classifies the TV viewer in categories like age, gender and marital status. This helps in analysing the viewership for a channel, TV show or a time slot.

Terminologies – Individuals

Cov%

% of the universe that viewed at least one of the events in a set of events. Also known as Cume Reach %.

Cov'000

Number of individuals ('000s) in the universe that viewed at least one of the events in a set of events. Also known as Cume Reach in 000s.

Terminologies – Households

Cov%

% of target households ('000s) in the universe where at least one of the events in a set of events was on. Also known as Cume Reach %.

Cov'000

Number of target households ('000s) in the universe where at least one of the events in a set of events was on. Also known as Cume Reach in 000s.

Dategory

Audience category classifies the TV viewer in categories like age, gender and marital status. This helps in analysing the viewership for a channel, TV show or a time slot.

Dategory Profile

An audience profile divides the main audience category into its subcategory.  Audience profiles are mostly represented in percentages.

EVENT

An Event is a TV programme or time slot or any aggregation thereof. e.g. A channel is an aggregation of all time slots for the "Audience Day".

Fategory

Audience category classifies the TV viewer in categories like age, gender and marital status. This helps in analysing the viewership for a channel, TV show or a time slot.

Fategory Profile

An audience profile divides the main audience category into its subcategory.  Audience profiles are mostly represented in percentages.

Gategory

Audience category classifies the TV viewer in categories like age, gender and marital status. This helps in analysing the viewership for a channel, TV show or a time slot.

Gategory Profile

An audience profile divides the main audience category into its subcategory.  Audience profiles are mostly represented in percentages.

HH UNIVERSE

The total number of households in a defined target group.

Terminologies – Individuals

Impressions ‘000

Number of individuals in 000s of a target audience who viewed an "Event", averaged across minutes. Also known as TVT.

Terminologies – Households

Impressions ‘000

Number of target Households in 000s where an "Event" was on, averaged across minutes. Also known as TVT.

Jategory

Audience category classifies the TV viewer in categories like age, gender and marital status. This helps in analysing the viewership for a channel, TV show or a time slot.

Jategory Profile

An audience profile divides the main audience category into its subcategory.  Audience profiles are mostly represented in percentages.

Kategory

Audience category classifies the TV viewer in categories like age, gender and marital status. This helps in analysing the viewership for a channel, TV show or a time slot.

Kategory Profile

An audience profile divides the main audience category into its subcategory.  Audience profiles are mostly represented in percentages.

Lategory

Audience category classifies the TV viewer in categories like age, gender and marital status. This helps in analysing the viewership for a channel, TV show or a time slot.

Lategory Profile

An audience profile divides the main audience category into its subcategory.  Audience profiles are mostly represented in percentages.

MINUTE

A clock minute.

Rat%

The percentage of a target audience who viewed an Event, averaged across minutes. Also known as TRP.

Nategory

Audience category classifies the TV viewer in categories like age, gender and marital status. This helps in analysing the viewership for a channel, TV show or a time slot.

Nategory Profile

An audience profile divides the main audience category into its subcategory.  Audience profiles are mostly represented in percentages.

Oategory

Audience category classifies the TV viewer in categories like age, gender and marital status. This helps in analysing the viewership for a channel, TV show or a time slot.

Oategory Profile

An audience profile divides the main audience category into its subcategory.  Audience profiles are mostly represented in percentages.

Pategory

Audience category classifies the TV viewer in categories like age, gender and marital status. This helps in analysing the viewership for a channel, TV show or a time slot.

Pategory Profile

An audience profile divides the main audience category into its subcategory.  Audience profiles are mostly represented in percentages.

Qategory

Audience category classifies the TV viewer in categories like age, gender and marital status. This helps in analysing the viewership for a channel, TV show or a time slot.

Qategory Profile

An audience profile divides the main audience category into its subcategory.  Audience profiles are mostly represented in percentages.

Terminologies – Individuals

rch ‘000

Stands for Reach in 000s. Number of individuals who viewed the Event for at least 1 minute. Viewing based on attribution rules.

Terminologies – Households

rch ‘000

Stands for Reach in 000s. Number of target households ('000s) where the Event was on for at least 1 minute. Channel allocation based on attribution rules.

Terminologies – Individuals

shr%

% Share of the "Event" to total TV.

Terminologies – Households

shr%

% Share of the "Event" to Total TV.

Tategory

Audience category classifies the TV viewer in categories like age, gender and marital status. This helps in analysing the viewership for a channel, TV show or a time slot.

Tategory Profile

An audience profile divides the main audience category into its subcategory.  Audience profiles are mostly represented in percentages.

UNIVERSE

The total number of individuals in a defined target group.

Vategory

Audience category classifies the TV viewer in categories like age, gender and marital status. This helps in analysing the viewership for a channel, TV show or a time slot.

Vategory Profile

An audience profile divides the main audience category into its subcategory.  Audience profiles are mostly represented in percentages.

Wategory

Audience category classifies the TV viewer in categories like age, gender and marital status. This helps in analysing the viewership for a channel, TV show or a time slot.

Wategory Profile

An audience profile divides the main audience category into its subcategory.  Audience profiles are mostly represented in percentages.

Xategory

Audience category classifies the TV viewer in categories like age, gender and marital status. This helps in analysing the viewership for a channel, TV show or a time slot.

Xategory Profile

An audience profile divides the main audience category into its subcategory.  Audience profiles are mostly represented in percentages.

Yategory

Audience category classifies the TV viewer in categories like age, gender and marital status. This helps in analysing the viewership for a channel, TV show or a time slot.

Yategory Profile

An audience profile divides the main audience category into its subcategory.  Audience profiles are mostly represented in percentages.

Zategory

Audience category classifies the TV viewer in categories like age, gender and marital status. This helps in analysing the viewership for a channel, TV show or a time slot.

Zategory Profile

An audience profile divides the main audience category into its subcategory.  Audience profiles are mostly represented in percentages.