Advertiser
A group/entity/organization with commercial interest that disseminates messages about a particular brand with the aim of influencing purchase decisions for the products and services represented by the brand
AUDIENCE DAY
An Audience Day is a 24 hour period starting from 02:00 to 25:59.
Terminologies – Individuals
atr%
The percentage of a target audience who viewed any TV channel, averaged across minutes.
atr’ 000
Number of individuals in 000s of a target audience who viewed any TV channel, averaged across minutes.
ats (univ)
Average Time Spent on the "Event" by all individuals in the Universe.
ats (viewer)
Average Time Spent by viewers of the "Event".
Terminologies – Households
atr%
% of target households where any TV channel was on, averaged across minutes.
atr’ 000
Number of target households in 000s where any TV channel was on, averaged across minutes.
ats (univ)
Average Time Spent on the "Event" by all households in the Universe.
ats (viewer)
Audience category classifies the TV viewer in categories like age, gender and marital status. This helps in analysing the viewership for a channel, TV show or a time slot.
Audience Profile
An audience profile divides the main audience category into its subcategory. Audience profiles are mostly
represented in percentages.
Brand
A company’s Identity in terms of what commercial products and services it offers. It may refer to a name, design, symbol, or any other feature that identifies the product or service as distinct from those of other sellers.
Terminologies – Individuals
Cov%
% of the universe that viewed at least one of the events in a set of events. Also known as Cume Reach %.
Cov'000
Number of individuals ('000s) in the universe that viewed at least one of the events in a set of events. Also known as Cume Reach in 000s.
Terminologies – Households
Cov%
% of target households ('000s) in the universe where at least one of the events in a set of events was on. Also known as Cume Reach %.
Cov'000
Number of target households ('000s) in the universe where at least one of the events in a set of events was on. Also known as Cume Reach in 000s.
Dategory
Audience category classifies the TV viewer in categories like age, gender and marital status. This helps in analysing the viewership for a channel, TV show or a time slot.
Dategory Profile
An audience profile divides the main audience category into its subcategory. Audience profiles are mostly
represented in percentages.
EVENT
An Event is a TV programme or time slot or any aggregation thereof. e.g. A channel is an aggregation of all time slots for the "Audience Day".
Fategory
Audience category classifies the TV viewer in categories like age, gender and marital status. This helps in analysing the viewership for a channel, TV show or a time slot.
Fategory Profile
An audience profile divides the main audience category into its subcategory. Audience profiles are mostly
represented in percentages.
Gategory
Audience category classifies the TV viewer in categories like age, gender and marital status. This helps in analysing the viewership for a channel, TV show or a time slot.
Gategory Profile
An audience profile divides the main audience category into its subcategory. Audience profiles are mostly
represented in percentages.
HH UNIVERSE
The total number of households in a defined target group.
Terminologies – Individuals
Impressions ‘000
Number of individuals in 000s of a target audience who viewed an "Event", averaged across minutes. Also known as TVT.
Terminologies – Households
Impressions ‘000
Number of target Households in 000s where an "Event" was on, averaged across minutes. Also known as TVT.
Jategory
Audience category classifies the TV viewer in categories like age, gender and marital status. This helps in analysing the viewership for a channel, TV show or a time slot.
Jategory Profile
An audience profile divides the main audience category into its subcategory. Audience profiles are mostly
represented in percentages.
Kategory
Audience category classifies the TV viewer in categories like age, gender and marital status. This helps in analysing the viewership for a channel, TV show or a time slot.
Kategory Profile
An audience profile divides the main audience category into its subcategory. Audience profiles are mostly
represented in percentages.
Lategory
Audience category classifies the TV viewer in categories like age, gender and marital status. This helps in analysing the viewership for a channel, TV show or a time slot.
Lategory Profile
An audience profile divides the main audience category into its subcategory. Audience profiles are mostly
represented in percentages.
Rat%
The percentage of a target audience who viewed an Event, averaged across minutes. Also known as TRP.
Nategory
Audience category classifies the TV viewer in categories like age, gender and marital status. This helps in analysing the viewership for a channel, TV show or a time slot.
Nategory Profile
An audience profile divides the main audience category into its subcategory. Audience profiles are mostly
represented in percentages.
Oategory
Audience category classifies the TV viewer in categories like age, gender and marital status. This helps in analysing the viewership for a channel, TV show or a time slot.
Oategory Profile
An audience profile divides the main audience category into its subcategory. Audience profiles are mostly
represented in percentages.
Pategory
Audience category classifies the TV viewer in categories like age, gender and marital status. This helps in analysing the viewership for a channel, TV show or a time slot.
Pategory Profile
An audience profile divides the main audience category into its subcategory. Audience profiles are mostly
represented in percentages.
Qategory
Audience category classifies the TV viewer in categories like age, gender and marital status. This helps in analysing the viewership for a channel, TV show or a time slot.
Qategory Profile
An audience profile divides the main audience category into its subcategory. Audience profiles are mostly
represented in percentages.
Terminologies – Individuals
rch ‘000
Stands for Reach in 000s. Number of individuals who viewed the Event for at least 1 minute. Viewing based on attribution rules.
Terminologies – Households
rch ‘000
Stands for Reach in 000s. Number of target households ('000s) where the Event was on for at least 1 minute. Channel allocation based on attribution rules.
Terminologies – Individuals
shr%
% Share of the "Event" to total TV.
Terminologies – Households
shr%
% Share of the "Event" to Total TV.
Tategory
Audience category classifies the TV viewer in categories like age, gender and marital status. This helps in analysing the viewership for a channel, TV show or a time slot.
Tategory Profile
An audience profile divides the main audience category into its subcategory. Audience profiles are mostly
represented in percentages.
UNIVERSE
The total number of individuals in a defined target group.
Vategory
Audience category classifies the TV viewer in categories like age, gender and marital status. This helps in analysing the viewership for a channel, TV show or a time slot.
Vategory Profile
An audience profile divides the main audience category into its subcategory. Audience profiles are mostly
represented in percentages.
Wategory
Audience category classifies the TV viewer in categories like age, gender and marital status. This helps in analysing the viewership for a channel, TV show or a time slot.
Wategory Profile
An audience profile divides the main audience category into its subcategory. Audience profiles are mostly
represented in percentages.
Xategory
Audience category classifies the TV viewer in categories like age, gender and marital status. This helps in analysing the viewership for a channel, TV show or a time slot.
Xategory Profile
An audience profile divides the main audience category into its subcategory. Audience profiles are mostly
represented in percentages.
Yategory
Audience category classifies the TV viewer in categories like age, gender and marital status. This helps in analysing the viewership for a channel, TV show or a time slot.
Yategory Profile
An audience profile divides the main audience category into its subcategory. Audience profiles are mostly
represented in percentages.
Zategory
Audience category classifies the TV viewer in categories like age, gender and marital status. This helps in analysing the viewership for a channel, TV show or a time slot.
Zategory Profile
An audience profile divides the main audience category into its subcategory. Audience profiles are mostly
represented in percentages.